Over half of the leading marketing teams report they are using AI in some way, and 57% of teams believe that AI is necessary to support their strategies and sales goals It’s no surprise that AI technology is all the rage in nearly every marketing department these days. According to Forrester’s report on AI adoption, […]
4 biggest AI roadblocks facing today’s marketing departments Read More »
Webster’s Dictionary defines a ‘conference’ as, “An event at which industry professionals talk at other industry professionals who’ve stockpiled seven complimentary croissants in their bag to eat later. See also: Room temperature orange juice.” Whether it’s to learn some new tricks, make some new connections or drum up some new business, conferences are a
Over the past 24 months, content marketing has swept over the digital marketing world. Brands have been encouraged to think and act like media companies, pushing out content at a prodigious pace. Content marketing has become the new marketing paradigm, pushing aside former marketing favorites such as search engine optimization (SEO). Understanding paradigm shifts in
Is Content Marketing Still Relevant In Today’s Marketing World? Read More »
The gig economy is in full swing. As of November 2017, 15.8% of Americans were employed in “alternative work” as independent contractors, contract firm workers, on-call workers, or temporary help. Many of these make a full living relying solely on gig-based work. There are arguments for and against the gig economy, with positive economic effects
This New Sales Platform Allows Salespeople to Join Today’s Gig Economy Read More »
It isn’t enough just to make a product look good anymore. With so much information at their fingertips, consumers want — and demand — to know everything there is to know about a product and the company that makes it before opening their wallets. In fact, more than 73 percent of consumers consider transparency more important than
Trust is as Important as Price for Todays Consumer Read More »
Once upon a time, employee evaluations focused on identifying employees’ weaknesses and coming up with plans to improve them. Today, however, the pendulum has swung the other way, and businesses are increasingly creating strengths-based cultures. A strengths-based company culture takes a more positive approach. It focuses on recognizing each employee’s strengths and applying those strengths
What’s a Strengths-Based Culture? A Look at Today’s Hot Management Trend Read More »
We all have this in common. No matter our country, industry, or role… The need for revenue management. It’s essential to every business. Give your business the means to produce better experiences for your customers so you can generate better revenue for your company. And that’s what I wanted to talk about today. With Traffic
Revenue Management and the Tools You Need to Survive in Today’s Consumer Market Read More »
Who are America’s small business owners and entrepreneurs? The answers vary depending on whom you ask. Some believe entrepreneurs are fast-growth tech businesses, while others insist true small business owners can only be found on Main Street. While we don’t have a definitive answer, the people at Lendio examined several data sources, surveyed their customers
Who Are Today’s American Entrepreneurs? A Snapshot of U.S. Small Business Owners Read More »
January 9th, 2018 Part of the reality we face each day as digital marketers is that our role requires us to be entrenched in content. This responsibility is a double-edged sword. On one side, there’s the excitement of all the reading, writing, and sharing that can be done! On the other side, there’s the dread
The 5 Worst Email Issues Facing Today’s Digital Marketers Read More »
Remember when you were born? If you can’t think back that far, not to worry, go find someone who knew you then. I know, for sure, there were already specific credentials associated with your life way beyond your name. Pressure starts young. How do boys get where there need to get in the eyes of
The 5 Most Vital Credentials For Today’s Workplace (Make Sure You Have Them) Read More »
