Todays

What is Internet Marketing? Your Guide to Today’s Online Marketing

Internet marketing is the most inexpensive way to reach your target market, regardless of the size of your business. But what is internet marketing, really? Defining Internet Marketing Also called online marketing, internet marketing is the process of promoting a business or brand and its products or services over the internet using tools that help drive traffic, leads, […]

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2019 Email Marketing Statistics: We Analyzed 1,000 Emails from Today’s Top Experts

Nearly every business with an email marketing strategy wonders how to write the perfect email. They question the length of their emails. (Short or long?) They wonder how they can get more people to open their emails. (Should I capitalize my subject lines or not?) And they debate even the little things. (Emojis or no emojis?) And

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PubHTML5 Takes the Lead as Today’s SEO-Equipped Flipping Book Maker

Many businesses admit that being on top of the list of online search results that are relevant to the products and services they offer was never easy until they discovered PubHTML5. This software is not an ordinary flipping book maker because it also has advanced features such as search engine optimization (SEO) functionality. According to

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Today’s CMO must tackle these 3 challenges

Pedowitz Group’s Chief Strategy Officer Debbie Qaqish presenting at the MarTech Conference in Boston. “Today’s CMO lives in a tech-infused world,” says Debbie Qaqish, the chief strategy officer for the Pedowitz Group. As a veteran marketing operations expert and author of “The Rise of the Revenue Marketer,” Qaqish believes the three primary challenges facing CMOs

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The evolution of search: succeeding in today’s digital ecosystem – part 2

In the first part of our discussion on the evolution of search, we looked at the change in customer behaviors, which has led to a struggle between search engines and apps to remain relevant. We also started to dissect key parts of the new digital ecosystem, looking in detail at the most obvious manifestation of

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The evolution of search: succeeding in today’s digital ecosystem – part 1

The world has fundamentally and irreversibly changed; since the launch of the smartphone, technology has enabled on-demand access to information and opened a Pandora’s box full of anything our hearts desire. This is challenging for marketers to find new ways to connect with audiences. For search engines, this was a turning point in the services

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Reaching, Interacting With, and Measuring Today’s Empowered Digital Consumer

Technological advancements over the past 20 years have revolutionized the way consumers live, work, and play. From mobile devices and apps, to search engines, blogs, and social media sites, today’s always connected, never-in-one-place consumers now have access to more information to help them make smarter buying decisions. Consider these statistics: -The average person now consults

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The future of TV advertising in today’s digital world

If you’ve followed industry chatter on the state of the TV landscape, then you’ve heard more than a few times that the TV advertising era is over. NYU professor of new media Clay Shirky called TV “dead” in Politico back in 2014, and he hasn’t been the only one. But, while many pundits proclaimed the

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