turning

Two Fashion Entrepreneurs Turning Profits Into Social Change

Fashion isn’t just about creating attractive and trendy products. It can also serve as a vehicle for enacting positive change around the world. More and more fashion designers and entrepreneurs are adding a charitable or ethical component to their business model. 2 Examples of Turning Profits into Social Change One example is Stacey Boyd, founder …

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Turning Trash Into Cash: Tips for Starting a Successful Side Hustle

By Brian Winch I come from a family of “working poor.” My mom stayed home to raise me and my two brothers, while my father worked as a school janitor. They also rented out the basement suite of our house, mom operated a day care from home, and dad supplemented the family income with odd jobs. …

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Facebook is Helping Brands Skyrocket Ad Conversions by Turning Still Images Into Videos

Social media use is steadily growing each year. Research in 2017, shows that U.S. digital consumers spent an average of 2 hours and 15 minutes on social platforms every day, up 45 minutes since 2015. On average, users spent 35 minutes of that time on Facebook alone. In the past view years, the consumption of …

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Turning a Lead into a Prospect with MOFU Content

Much like the middle child in a family, middle of funnel (MOFU) content tends to get overlooked in favor of the more popular siblings. Everyone likes to focus on how to use content marketing to bring in new leads, and using content to turn a prospect into a customer. But what about the process of …

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Burn the Business Plan! is a Book about Turning Entrepreneurial Vision Into Practical Solution

Does author Carl Schramm truly believe entrepreneurs should “Burn The Business Plan” as the provocative title of his book suggests? If you were to ask the  former president of the Ewing Marion Kauffman Foundation, the answer would likely be no. Schramm’s colorfully titled, Burn The Business Plan: What Great Entrepreneurs Really Do does offer plenty …

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Good SEO habits: Turning over a new leaf in 2018

Join a gym, start that diet, call your parents more and turn over a new leaf for your SEO strategy. Whether you’re a stickler for New Year’s resolutions, or the very thought makes you roll your eyes, reviewing your SEO habits for 2018 should be a priority for every business and digital marketer. You don’t …

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3 Brands That Are Blog First, Business Later (Yet Still Are Turning a Major Profit)

By Aaron Agius There was a time when marketers used blogging as a way to manipulate search engines and artificially inflate rankings. By churning out subpar content and accumulating dubiously sourced backlinks, you could make your site more visible than your competitors—regardless of whether or not this visibility was warranted. Fortunately, Google has been clamping …

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