MOFU

How to Use Strategic Content Marketing to Grow Your Traffic From 0 to Millions

January 25, 2019 AirBnB, Amazon, authority, BOFU, Brand Multiplicity, Business, Case Studies, Case Study, Content Marketing Strategy, digital marketing agency, Eric Siu, expert, growth, growth everywhere, High-Quality Leads, keyword research, Modern Marketing Funnels, MOFU, Neil Patel, ROI, SEO agency, single grain, Strategic Content Marketing, TOFU, uber 0 Comments

SINGLE GRAIN CASE STUDY: This is a guest post from Bastian Ernst of Wild Audience. Bastian approached us, wanting to write a case study on Single Grain’s growth through content marketing. He…

13 Messages Your Chatbot Should Be Saying to Prospects

January 9, 2019 AI, Artificial Intelligence, BOFU, bounce rate, chatbot, Clippy, conversion rate, conversions, marketing funnel, MOFU, sales funnel, TOFU 0 Comments

Whenever most of us think about chatbots, we usually view them as a helpful tool for managing customer support. However, in the past year, we’ve been witnessing the evolution of…

How to Create a Persona-Driven Content Strategy for Online Education

October 12, 2018 automation, BOFU, Career Changers, Career Enhancers, Career Starters, Content marketing, Content Marketing Strategy, Content Strategy, customer journey mapping, Education, Email Marketing, graduate degree, Higher education, marketers, marketing funnel, MOFU, online education, personalization, TOFU, undergraduate degree 0 Comments

Developing relevant, timely and evergreen content is a huge task. Higher education is an already competitive market, and online education is hard to advertise without a visible campus. Less visibility…

Turning a Lead into a Prospect with MOFU Content

August 3, 2018 Content marketing, customers, FOFU, lead generation, marketing funnel, MOFU, prospects, sales funnel, TOFU 0 Comments

Much like the middle child in a family, middle of funnel (MOFU) content tends to get overlooked in favor of the more popular siblings. Everyone likes to focus on how…

How to Build a Social Media Marketing Conversion Funnel

July 18, 2018 audience, BOFU, brand awareness, Engagement, Facebook, Instagram, LinkedIn, marketing funnel, Marketing Funnels, MOFU, Social Media, TOFU, traffic, twitter 0 Comments

Social media marketing is exactly what it sounds like – a digital marketing tactic that makes use of social media platforms such as Facebook, Twitter, LinkedIn, etc. to generate more traffic…