For years, the playbook for startups in Silicon Valley was crystal clear (if not particularly economically sound). Raise as much as you can, and never turn money down. Get users, more users, and then more. Figure out the business model part later. Ultimately, get that billion-plus valuation — and you’ve made it. Yet by the […]
The new startup playbook: It’s about avoiding ridiculous ‘unicorn’ habits Read More »
In the business world, a unicorn is a private company with a valuation of $1 billion or more. It’s a rare and extremely difficult moniker to achieve, and as of August 2019, there’ve only been 379 unicorn companies ever (here’s the list). In fact, experts estimate a new business has just a .00006% chance to achieve unicorn
Anatomy of a Unicorn Business and How to Become One Read More »
Software application optimization company Pendo.io Inc. is the latest tech unicorn after announcing today it has raised an even $100 million in a late-stage round of funding. The Series E round brings Pendo’s total amount raised to $206 million and sets a valuation of $1 billion. Sapphire Ventures led the round, with participation from new investors General
Pendo claims ‘unicorn’ status after bagging $100M in new funding Read More »
SmartStreetMedia – the leading full-service digital marketing agency specializing in SEO, has generated its first-ever 1,000,000 million phone calls by delivering users what they wish to acquire. LAS VEGAS, NV / ACCESSWIRE / September 16, 2019 / SmartStreetMedia is a high-end digital marketing agency that specializes in a wide range of SEO-related solutions, has recently
For all you killjoys and Cassandras looking for the apocalyptic end to Silicon Valley’s “unicorn” craze, WeWork is beginning to look like a godsend. Until recently, the company looked like the most glittering unicorn in the high-tech herd since the heyday of Uber, with a private market valuation of $47 billion. That might seem strange
Column: WeWork carries Silicon Valley’s ‘unicorn’ craze to its absurd limits Read More »
Unicorn marketers are rare — so rare that I’ve only come across a few in the wild. Some of these unicorn marketers were consultants. Some were part of an in-house marketing team. A few of them were marketing executives. All of them had five things in common. I’ve explained before that modern unicorn marketers have
Traits of Unicorn Marketers of Which You May Not be Aware Read More »
LinkedIn just released its list of the top 50 companies to work for in the United States. As always, the list is a veritable who’s who of unicorn enterprises that are making a difference in the world — and in the lives of their thousands of employees. The list is based on data gathered from the LinkedIn’s
LinkedIn Reveals Top 50 Unicorn Companies to Work For in 2019 Read More »
Unicorn marketers are rare — so rare that I’ve only come across a few in the wild. Some of these unicorn marketers were consultants. Some were part of an in-house marketing team. A few of them were marketing executives. Characteristics of Unicorn Marketers All of them had five things in common. I’ve explained before that modern unicorn
5 Qualities of Unicorn Marketers Small Business Owners Should Mimic Read More »
Want your business to stand out like a unicorn in a sea of donkeys? Me too. I believe in taking big risks, reaping epic rewards, and constantly adapting my strategies to increase conversions and engage customers. I’ve experimented with tons of hacks and strategies to rapidly grow both my first company WordStream (which was acquired this year for $150 million)
3 Growth Marketing Strategies for Creating a Unicorn Read More »
In literature, the unicorn is a mythical creature that’s rarely seen. In the business world, however, a unicorn was originally defined as a software company based in the United States and “valued at over $1 billion by public or private market investors.” The expression was coined by Cowboy Ventures founder Aileen Lee back in 2013.
Top 5 US Tech Companies to Reach Unicorn Status in 2018 Read More »
