Unicorn

Anatomy of a Unicorn Business and How to Become One

In the business world, a unicorn is a private company with a valuation of $1 billion or more. It’s a rare and extremely difficult moniker to achieve, and as of August 2019, there’ve only been 379 unicorn companies ever (here’s the list). In fact, experts estimate a new business has just a .00006% chance to achieve unicorn …

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Pendo claims ‘unicorn’ status after bagging $100M in new funding

Software application optimization company Pendo.io Inc. is the latest tech unicorn after announcing today it has raised an even $100 million in a late-stage round of funding. The Series E round brings Pendo’s total amount raised to $206 million and sets a valuation of $1 billion. Sapphire Ventures led the round, with participation from new investors General …

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The Ambitious Marketing Unicorn SmartStreetMedia Just Generated its First 1,000,000 Million Phone Calls by Giving Users What They Want

SmartStreetMedia – the leading full-service digital marketing agency specializing in SEO, has generated its first-ever 1,000,000 million phone calls by delivering users what they wish to acquire. LAS VEGAS, NV / ACCESSWIRE / September 16, 2019 / SmartStreetMedia is a high-end digital marketing agency that specializes in a wide range of SEO-related solutions, has recently …

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Column: WeWork carries Silicon Valley’s ‘unicorn’ craze to its absurd limits

For all you killjoys and Cassandras looking for the apocalyptic end to Silicon Valley’s “unicorn” craze, WeWork is beginning to look like a godsend. Until recently, the company looked like the most glittering unicorn in the high-tech herd since the heyday of Uber, with a private market valuation of $47 billion. That might seem strange …

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Traits of Unicorn Marketers of Which You May Not be Aware

Unicorn marketers are rare — so rare that I’ve only come across a few in the wild. Some of these unicorn marketers were consultants. Some were part of an in-house marketing team. A few of them were marketing executives. All of them had five things in common. I’ve explained before that modern unicorn marketers have …

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