LinkedIn, as many of you know, is the world’s largest professional network on the internet, and is striving to keep it that way. To stay the course, LinkedIn has been quickly improving its product and adding new features. In August, I received a LinkedIn Marketing Solutions email update about some “big new features” that were […]
5 Important LinkedIn Updates for Marketing Professionals Read More »
Facebook is updating the shoppable Collection ad format introduced in March to combine the look of a print catalog with the interactivity of a digital ad. On Monday, Facebook announced a new option for its full-screen, mobile-only Collection ads called “lifestyle templates.” Brands can use the updated format to refashion their ads from a typical
Facebook updates its shoppable Collection ads to mirror print catalogs Read More »
Crowdfunding platforms have given many individual entrepreneurs and small businesses an alternative resource for capital. But as the industry goes through some growing pains, companies are continually making improvements to ensure the credibility of their funding structure. As part of this effort, Indiegogo just announced it is going to put backers first by requiring campaign
Indiegogo Now Requires Monthly Updates from Campaign Entrepreneurs Read More »
It must be hard to keep track of all the various tests and updates being rolled out across Facebook at any given time. Some users in some regions will have access to one new feature, while others will be seeing something else. But still, given the scale of Facebook, every single tiny update can have
5 New Facebook Updates and Features Spotted This Week Read More »
September 7, 2017 Almost a year ago I wrote about the ability to build remarketing audiences in Facebook without a user having to actually leave Facebook and visit a site. It’s a unique way to try and “meet” people where they are and learn something about them. It’s also a pretty powerful technique for filtering
September 6, 2017 Another day, another AdWords update to juggle. Quite frankly, it’s all part of the routine as a digital marketer. While some updates initiate major strategic alterations such as expanded text ads or the seemingly forever ago removal of the right-hand rail, the vast majority are minor structural changes. With this in mind, AdWords
AdWords Ad Rotation Settings & Ad Copy Suggestion Updates Read More »
Google Search Console has long been a go-to platform for SEOs on a daily basis. It provides invaluable insight into how people are finding our websites, but also allows us to monitor and resolve any issues Google is having in accessing our content. Originally known as Google Webmaster Tools, Search Console has benefited from some
Google Search Console: What the latest updates mean for marketers Read More »
Tom Williams brings you the latest in search engine optimisation news, including SEO advice for item page updates and repeat events; new expandable sitelinks; and why you should stop watching Google’s algorithms. SEO Advice For Item Page Updates And Repeat Events Picture this – you host an annual business event but need to release next
SEO Advice For Item Page Updates And Repeat Events Read More »
Google announced a change to the ad rotation settings in AdWords on Tuesday, and some ad industry insiders couldn’t be happier. The idea is to simplify ad rotation into two settings. With the change, two options become available in September — Optimize, which prioritizes the best-performing ads; and Rotate Indefinitely, which gives ads equal preference. The
To Optimize Or Not? Google Updates AdWords Ad Rotation Settings 08/31/2017 Read More »
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
Email automation, marketing budgets & updates to Facebook Pages Read More »
