When time is of the essence, conducting a heuristic evaluation of your online shop will help you learn how to increase sales now. A heuristic evaluation is a method of finding usability problems. It helps you quickly identify the website’s health without having to do a long exhaustive study. You will not be reviewing every […]
How to Pivot Quickly with an Ecommerce Usability Study Read More »
PHOTO: Christina Morillo — Canva Internal links are very important for search engine optimization (SEO). However, because many have no idea of their importance, they are heavily underrated and easily overlooked. For many people, unfortunately, the navigation bar links are all one needs to be able to browse through a site. That is wrong. An
9 Tips on building internal links for better SEO and site usability Read More »
Does your site encourage visitors to stick around? If not, that’s not only losing your customers – it’s also potentially damaging your SEO (search engine optimization). The user’s experience has always been an important part of SEO… but it’s becoming ever more important. After all, Google (and other search engines) want to serve up content
5 Usability Principles That Make Visitors Stick (and Boost Your SEO) Read More »
Event professionals and trade show organizers know it’s crucial to create an event website that is not only visually compelling but also easy to navigate and intuitive. We’ve been sharing tips and tricks to help content creators develop event websites that are an end-user’s dream. If you haven’t read about why content creators should care
How to Optimize Your Event Website For Usability and Conversion Read More »
The website is at the very core of any worthwhile online marketing effort. Better website usability must take into account an acute understanding of problems different users may have to solve. The website is a powerful took that can sell 24/7. Or it can block sales 24/7. Digital trends and practices are constantly changing. If
Amazon Advertising has improved the user interface and functionality of its Demand-Side Platform (DSP), in keeping with its ambition of growing ad revenue and improving the ease of use of its tools. The DSP is used by larger advertisers — those spending a minimum of $35,000 — to programmatically buy display and video ads across Amazon sites
Amazon’s streamlines DSP usability as it continues ad biz ramp up Read More »
I’ll get straight to the point — if your website isn’t user-friendly, it will never succeed. That’s why website usability needs to be a top priority in 2019. People don’t have to put with a poor user experience anymore. If they’re unhappy with a website, they’ll can just navigate back to a search engine and
A Simple Guide to Website Usability – 2019 Best Practices Read More »
Writing a good article is not enough for search visibility and good user engagement. What really matters is how well you structure it in order to optimize it well and give clear answers to users’ questions. Here are four factors to consider when creating effectively structured content, and tools to use for each. 1. How
Four tools to better structure your article for SEO and usability Read More »
Google’s John Mueller clarified that content may be still moved to mobile-first indexing despite not passing the mobile usability test. This topic came up during the January 11th Google Webmaster Central hangout. A site owner submitted a question regarding what they perceived to be conflicting information in Search Console. Search Console’s ‘mobile usability’ report shows
Google: Mobile Usability is Not Related to Mobile-First Indexing Read More »
Here is a list of usability tools to test and optimize your site. There are tools to track the actions of your users, as well as tools to gather feedback and insight. There are also tools to measure your site’s performance. Usability Tools Crazy Egg allows you to analyze and understand the actions of your
