Social media platforms are forever changing the image sizes and formats, and it’s important to keep up to ensure your business and personal profiles look professional and present the best first impression for you and/or your brand. The team from makeawebsitehub have put together this 2018 Social Media Image Sizes Guide which outlines all the […]
2018 Social Media Image and Video Sizes Cheat Sheet [Infographic] Read More »
In the first-ever report of its kind from eMarketer, a global digital video forecast predicts 78.4 percent of viewers will use their mobile phones to watch digitally streamed content in 2018. Mobile Video Viewing Trends The report says close to a quarter of the population of the world will watch video over their mobile phones
In Snap’s latest earnings report released earlier this week, Snapchat’s parent company showed signs that it’s been able to withstand the war that Facebook and Facebook-owned Instagram have waged on its flagship and corresponding ad business. And now it’s going after their advertisers. Snap has rolled out a program offering free credits to brands that
Here’s a small, but important, update – Facebook has announced that it has expanded its Rights Manager tool to help monitor and protect video on Instagram, in addition to Facebook. As explained by Facebook: “While we’ve always provided tools for rights owners to report potential IP violations on Instagram, now Rights Manager offers another way
Facebook Expands Rights Manager to Cover Video Content Posted to Instagram Read More »
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
Pinterest Lens, video marketing tips & YouTube’s top Super Bowl ads Read More »
When’s the last time you were choked up by an AdWords sentence? In 2018, text is easy to skim right over, thanks to the many platforms that bombard us every day with the written word. Video marketing is one of the most powerful marketing tools online right now, and it gets more popular every day.
Everything a CMO Needs to know about video marketing in 2018 Read More »
While organic reach on Facebook might be falling, Facebook video is stronger than ever. Experts say that more than 100 million hours of video stream to happy viewers every day on Facebook. If you really want to reach your audience, then you need to grab your camera. Just like any marketing strategy, you need to
9 Facebook Video Metrics Brands Need to Benchmark Read More »
The competition on social media platforms is becoming fiercer every day… Every startup, local business or Fortune 500 company is cranking out large volumes of social media content and fighting for your customers’ attention. The algorithms are shifting too. Facebook is leading the way by devaluing the reach of text-based content in exchange for video.
The Types Of Social Media Video Content You Need For Each Platform Read More »
As online video consumption has rocketed in recent years, we have witnessed a continued diversification of ad formats. Advertisers and publishers now benefit from myriad ways to engage consumers via video content, including new contextual opportunities provided by the emerging formats of video inventory on offer. Formats alone are not enough to improve effectiveness, the environment in
Think about the online content you consume and share the most. Most likely, it’s video. Whether it’s a Facebook ad for something you’re actually tempted to buy, or a YouTube clip that triggers an emotional response driving you to share it with your friends and family, video is a powerful tool for companies which want
