Public speaking is a lot like email marketing. It’s a way to inspire action, garner attention, and create a remarkable connection with your audience through your words. That’s why AWeber is teaming up with Michael Port, New York Times bestselling author of Steal the Show and co-founder of Heroic Public Speaking, to offer a 3-part […]
3 Ways to Keep the Audience Hanging on Your Every Word Read More »
Looking for ways to generate more attention with your social posts? Try including these highly shareable words and terms. Source link
Word Science: 34 Words to Inspire More Sharing of Your Social Media Posts [Infographic] Read More »
Twitter is on the upswing. After reporting its first profit in the last quarter of 2017, the first quarter of 2018 has made it two in a row. With that in mind, GoCompare’s Word Cloud of the most tweeted phrases is a timely piece of information on how to better use this social media channel.
Twitter Word Cloud Gives Businesses Insight Into How to Market Effectively Read More »
Copywriting is the science and art of using the right words to sell a product or service. Famed ad exec David Ogilvy, regarded as the father of advertising, notably said: “I don’t know the rules of grammar. If you’re trying to persuade people to do something, or buy something, it seems to me you should
6 A/B Tests Where Small Word Changes Made a BIG Difference Read More »
We have soccer moms – married women who live in the suburbs and are best known for transporting their children to and from sports practices and other activities. We have NASCAR dads – blue-collar, middle-aged Caucasian men who graduated from high school and like watching stock car racing. And don’t forget the millennials – young
It’s 2018, and people are searching for local businesses online now more than ever – in fact, 97% of people say they research businesses online. But, when it comes to choosing a local business, what’s more important – online reviews or offline word of mouth referrals? In this post, we’ll break down the importance of
Online Reviews vs. Word of Mouth: Which One Is More Important? Read More »
Imagine making one small change to your sales pages to get more people scrolling down the page and reading? It taps into your customers’ deepest desires, no matter who they are. But not just reading. Rushing to the buy button and purchasing your product or service. This change hooks your ideal prospects and turns them into
I was annoyed. Seething. Here I was talking with a client that was demanding the impossible. It wasn’t the first time I had these types of conversations with them. I asked them “When do you want delivery?” “Next week” was the reply. My short answer. “Yes…..we can do that”. I was traveling that week and
Today’s Google doodle celebrating St. Patrick’s Day includes a hidden word, but you have to know the ancient Irish ogham alphabet to decipher it. Created by the Irish artist Ross Stewart, the doodle leads to a search for “St. Patrick’s Day.” The image depicts a traditional Irish scene, with a stonemason arranging rocks that spell
One of my favorite sayings from my time in advertising is the quote attributed to Jay Chiat: “Good enough is not enough.” Today, that maxim is more true than ever, and not just in advertising, but in every facet of business. Customer expectations are now liquid. They slosh over from one category or industry to
