Here’s What It Takes to Build Brand Credibility on Social Media You want to be that brand people rave about to their friends, remember first when they need your product and patronize no matter how other brands convince them to do otherwise. You want to be that brand consumers trust so much they wouldn’t mind […]
Here’s What It Takes to Build Brand Credibility on Social Media Read More »
Social Media Privacy: Seven Tips to Protect Your Profile There’s a reason that, according to Norton, the US will be spending $15 billion on cybersecurity this year. For one, social media platforms leave us all open to cyberstalking, phishing scams, and information sharing – to name just a few common risks. In this article, we’ll
Social Media Privacy: Seven Tips to Protect Your Profile Read More »
Referral & Social Selling for Success in 2019 For as long as businesses have sold products to their customers, there has been a need for unique sales techniques and tactics. Fads come and go but finding truly effective ways to increase your sales success has been challenging. As we go into the New Year, it
Restoring Truth and Human Value to the Advertising Industry In waves of change and tribulation, the lessons always follow. It is in these storms where we may find what matters most, leading ourselves to shore with strong values as our sail and a distinct sense of self to keep us afloat. This is the human
Restoring Truth and Human Value to the Advertising Industry Read More »
Is Facebook Still A Good Marketing Platform For Your Business? Facebook has had a rough year. Every since the 2016 Brexit referendum and US Presidential election, public scrutiny on the social media giant has intensified. Millions of people said they would ditch the platform, including some well known celebrities. Companies like Mozilla, Sonos, and SpaceX
Is Facebook Still A Good Marketing Platform For Your Business? Read More »
Social Media Marketing: What it is and Why it Matters to You As a person in the 21st century (with wi-fi and the latest technology), it’s likely that you know and understand what social media is, right? Just a quick glance at your cell-phone and a tap onto Instagram and you’re presented with an entire world
Social Media Marketing: What it is and Why it Matters to You Read More »
How Blogging Changed the World and Why You Should Be Blogging in 2018 [Infographic] The internet is arguably the greatest of humanities achievements. It allows us to access nearly all of civilization’s accumulated research and information in a matter of seconds. The highspeed sharing of information is what the internet’s primary purpose is and, today,
How Blogging Changed the World and Why You Should Be Blogging in 2018 [Infographic] Read More »
How Arby’s Uses Social Listening to Understand (and Delight) Its Audience To Josh Martin, social listening is as much an art as it is a science, equal parts data and gut instinct. The senior director of social media for Arby’s uses social listening techniques to monitor how the brand’s highly inventive posts are received—and translates
How Arby’s Uses Social Listening to Understand (and Delight) Its Audience Read More »
5 Ways Social Media Can Actually Help Your Mental Health We often hear about the ways social media breeds unhealthy habits, like addictive scrolling, jealousy, and self-comparison. In fact, a recent study found that out of five popular social media platforms, Instagram, where people display the best parts of their lives front and
5 Ways Social Media Can Actually Help Your Mental Health Read More »
How to Build a Roadmap for Customer Loyalty In many industries, converting a consumer isn’t enough. Brands like Coca-Cola and Starbucks rely on loyal customers to keep buying their products. Any company that banks on customer loyalty has to deliver quality experiences over and over again just to have a fighting chance. Establishing customer loyalty
