Channel: Martech: Marketing

Why marketers need to help manage digital transformations

From the Altimeter report CMOs need to become more involved in their company’s overall digital transformation, because they’re the ones who best understand the customer. That’s a key idea in two recent reports – Forrester’s “CMOs: Define Your Role in Digital Transformation” [Forrester clients only] and Altimeter’s “The State of Digital Transformation” [free, registration required]. […]

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Report: Apple buys voice tech platform PullString

A-From MTT, Apple, Apple: Siri, Channel: Martech: Marketing, Chat & Text Messaging Apps, Martech: Chatbots / Good To SEO

A screenshot from Pullstring’s Converse software. Siri could be getting a boost, following Friday’s report that Apple has acquired voice tech startup PullString. The report by online news publication Axios did not specify deal terms, although it did indicate the price was about $30 million, plus about $10 million in potential earnouts by PullString executives.

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Optimizely lets marketers create ideas and access experiment data through new Slack integration

A-From MTT, Channel: Martech: Marketing, Marketing Tools, Marketing Tools: General / Good To SEO

From Optimizely: An idea collaboration screen in Slack. Optimizely users can now share ideas and check the status of experiments through collaboration tool Slack. The announcement this week means that those marketers who subscribe to both Slack and Optimizely won’t need to log directly into Optimizely to check ongoing web, iOS, Android and Over-the-Top TV

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Marketers can now employ Watson in any cloud or location

A-From MTT, Channel: Martech: Marketing, Machine Learning & Artificial Intelligence / Good To SEO

IBM’s Watson, a celebrity among AI systems following his champion-winning stint on the TV show Jeopardy!, is now coming to a cloud near you. On Tuesday, the company announced that Watson software will now be made available to any cloud, vendor or other business. Any environment. Previously, Watson was primarily running on IBM’s cloud services.

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Verizon Media survey on 5G: Consumers expect better AR and video

A-From MTT, Augmented & Virtual Reality, Channel: Martech: Marketing / Good To SEO

Advertisers’ anticipation of 5G, per the Verizon Media survey As 5G begins its rollout this year across the U.S., 85 percent of consumers expect the increased bandwidth will benefit augmented reality experiences and 80 percent expect greater use of artificial intelligence. That’s the picture from a new survey about 5G from Verizon Media, “The 5G revolution: Excitement

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How could Facebook’s use of blockchain affect marketing and advertising?

A-From MTT, Blockchain, Channel: Martech: Marketing, Facebook, Facebook: Advertising, Facebook: Marketing / Good To SEO

Since Facebook and Instagram play a vital role in many brands’ marketing strategies, how could the company’s use of blockchain-based solutions affect marketing and advertising? That question arises following news this week that the social giant has hired the team behind UK-based blockchain startup Chainspace, which was reportedly working on a smart contracts platform. Reports

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What impact will 5G have on marketing and advertising?

A-From MTT, Channel: Martech: Marketing / Good To SEO

The coming of next-gen 5G wireless transmission will be a big deal for marketers. That’s the view of Alex Hertel, CEO of experiential marketing firm Xperiel, adding that this new level of wireless speed will erase the differences between online and offline. Many other marketers agree. 5G rolls out this year 5G is gearing up

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Why subscription and consumption services need a different kind of marketing

A-From MTT, Channel: Martech: Marketing / Good To SEO

The modern marketer’s job is not just about selling a product, like moving a new car off a dealer’s lot. Increasingly, it’s about selling a service, like leasing a car or getting customers to pay only for the hours of Zipcar time that they use. In fact, SAP Sales Cloud GM Giles House told me,

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New survey finds cable cord-cutting is popular across the US

A-From MTT, Channel: Martech: Marketing / Good To SEO

From the Waterstone study A new survey should make marketers reassess the future of cable TV versus over-the-top (OTT) TV like Netflix and Hulu. In a survey of 5000 U.S. users, Chicago-based consulting firm Waterstone Management Group found that 59 percent have discontinued cable TV in favor of OTT, and another 29 percent are considering

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The digital natives are restless

Channel: Martech: Marketing, Martech Column / Good To SEO

The measurement “90 percent” seems to come up a lot in my writings. One reason is obvious: For all the sturm and drang surrounding digital, more than 90 percent of retail spend still occurs in stores. Here’s another “90 percent” yardstick. I’d say the average brand now has about 90 percent of e-commerce figured out.

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