There’s a reason you can recognize an Apple ad right away. Same with Nike and Airbnb. A big part of that is because of imagery, copy, and layout, but typefaces play a huge role as well. Although the ROI of having a strong brand is harder to measure than, say, clear button copy, it’s telling […]
4 Ways to Use Typefaces on Your Landing Page to Elevate Your Brand Read More »
Every entrepreneur’s nightmare is trying to start or build their business and running out of cash. In fact, most entrepreneurs start and build their business on a shoestring budget. The SBA estimates that the average startup costs about $30,000, but most people don’t have that kind of cash lying around–even if they have a great
Not Enough Money to Start a Business? Here’s How to Get It Read More »
By Sarah Hanney First impressions are important. It takes just 90 seconds for a person to form their initial opinions when interacting with a new product. And up to 90% of that assessment is based on color alone. So what role does color play in communicating key brand messages to consumers? And how can businesses use
What Color Is Your Company? Harnessing the Power of Color in Branding and Advertising Read More »
As the World Wide Web continues to grow, we move into a future where everyone and everything has an online presence. Within the limited window of opportunity for capturing a user’s attention, it’s becoming ever more important that their website experience be unique, inspiring, graceful, fun and satisfying. Why user experience matters Great user experience
The nonprofit media company TED is all about producing inspiring and innovate videos. Since the organization’s launch in 1984, TED has been on a mission to gather and disperse “ideas worth sharing.” TED’s speaker roster is home to a host of impressive names, with recorded talks from individuals such Elon Musk, Tony Robbins, and even
5 Lessons in Office Design From TED’s Innovative New York Digs Read More »
At the top of most any e-commerce website, you will see a strip of pixels emblazoned with words. This is something that we have all agreed to, and your visitors expect it. These words are the gatekeepers of content, and they often reveal great powers when hovered over or clicked on a computer screen. Lists
Testing shows e-commerce navigation doesn’t work the way we think it does Read More »
We love having artists visit MailChimp HQ. From legendary cartoonists to rap pioneers, to all sorts of other folks, creative guests leave us brimming with new ideas. Plus, they make the work day a lot more fun. When we heard about an artist named Leah who creates intricate pieces using nothing but duct tape and an
With the onslaught of open office trend articles and and latest technologies, sometimes we forget what makes a great, classic, authentic office design. The deeper foundations of company culture are sacrificed for the new and shiny, and fast design is mistakenly favored over high quality furniture and thoughtful layouts. A great work space for you
The Biggest Wins (and Mistakes) You Can Make In Your Office Design Read More »
93% of Internet users browse the Internet on a mobile device every day. That’s 3.5 billion people who could potentially be seeing your website on their phones or tablets at any given time. It follows, then, that you should be working as hard as you can to optimize your online presence for mobile. Trust me,
8 Overlooked Mobile Design Best Practices You Need to Implement Read More »
Have you ever monitored the viewing pattern of people visiting your website? This is the pattern in which people view, in this case, websites. There are a lot of ideas about this out there. Now I’m wondering: is there one ‘right’ pattern? Can we somehow turn all the results of research about this into one optimized website?
