Once a year, we refresh our employer brand materials with new art and words so our Recruiting Team has cool stuff to take out into the world and find us some new MailChimp team members. This year, that included all new print ads, billboards, swag, a booth design, a magazine, and a video. Today, we’re […]
Landing pages are your customers’ portal to your brand online. That’s why it’s one of the most popular topics in digital marketing. In fact, entire books have been written on the topic. It’s your chance to make a strong first impression with potential customers and, if it doesn’t go well, may be the last chance
For some time now, responsive design has been all the rage — and this trend shows no sign of letting up as the dominant configuration for mobile websites. Responsive design allows us to present a consistent site experience to users regardless of screen size. Because the HTML is the same for all devices, it has
Achieve big testing wins by analyzing results by device type Read More »
cul If you had to describe MailChimp in visuals, you might use a paint drip billboard, a Freddie made of moss or basmati rice, and about a hundred different T-shirt designs. Then again, maybe you’d use a skateboard deck, a temporary tattoo of Grace Hopper, or a neon sign about coffee inspired by Dave Grohl.
This post was originally published in 2016 and has been updated with the latest ideal image sizes for the various social media platforms, as of August 2017. You’ve got all the great tools to create engaging images for social media. You know what the brain loves about visuals and how to build something beautiful to drive engagement. You’re
Your Free Guide to Every Ideal Image Size on Social Media Read More »
My paid search campaigns are underperforming, and so are yours. It’s a fact. We all know it’s true, and we’re fortunate that they are. If they weren’t underperforming, our roles as marketers would be in danger. The fun part is figuring out why they are underperforming. Now, if you’re in the B2B space, then you
How soft calls to action will save your B2B campaigns Read More »
We get excited about billboards around MailChimp HQ. And if you’ve spotted any of them, you may have noticed that our tastes tend to run toward the nontraditional: shrimp photography, rice mosaics, dripping paint, and simple blue backgrounds (AKA: “taking back the sky”). A billboard can be just an ad, but it can also be a
Style Guides can offer a lot of value to your organization’s digital presence and even reduce cost associated with design and development time. We’re going to talk about why you need one, but first we need to talk about what a Style Guide actually is. You can think of Style Guides in the same light
If you create display ads for your job, you’re already well aware of how hard it is to get prospects to click. Unlike search ads, display ads aren’t typically served up to an audience who is actively on the hunt for something specific, so there’s even more pressure to stand out. Think about it: when was
See Where Indochino, Wistia, Webistry and Unbounce Source PPC Display Ad Inspiration Read More »
The trend in web design lately, among other things, is the use of large, high-quality, professionally-produced imagery. This is because images improve the visual appeal of your company’s website and can help effectively tell your company’s story. Uwishunu has done an excellent job of complementing the content and strengthening its brand with its evident, yet
Effectively Using Images to Tell Your Company’s Story Read More »
