Forrester

What it is and why it’s not so scary

What you don’t know about the dark web might be exploited by a ‘dark web intelligence’ vendor. Forrester’s Josh Zelonis offers a simple explanation and some helpful pointers. The dark web is nothing fancy. It’s really just a different series of protocols. Commonly, when surfing the web, transport layer security (TLS) is the cryptographic protocol …

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Marketing AI: What You Need To Know To Make Your Marketing Better

Can you define Marketing AI? Or, do you think Marketing AI is just another overhyped, technology buzzword? The AI Reality:You already use artificial intelligence everyday without realizing it! Without calling attention to the technology behind the services they deliver, Facebook, Google, Netflix, and Amazon have integrated elements of AI into their offerings. This includes: Personalization, …

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Are You Crushing Your Business Social Media Use?

How To Use Social Media To Drive Business Success [Research] Does your business social media use support and grow your company? Specifically, is your social media investment including personnel, agencies, content creation, advertising and technology yielding a positive return? Not sure? Don’t worry you’re not alone. While most business social media use has evolved, many …

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The Interactive Content Marketing Purchase Funnel Guide

Drive Results With Interactive Content: The Foodie Approach Interactive content is like food delivered by world-class chefs who are always looking for ways to be at the forefront of the latest food trends. Like interactive content, the food top chefs create eye catching, talkworthy and fulfilling food. They satisfy different needs like your content purchase …

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Customer Experience Lessons From Mom

5 Customer Experience Lessons From Your Mother

Customer Experience Is The New Marketing Black You can learn a lot about customer experience and how to treat your audience from your mother. Unlike children, your audience including potential buyers, their purchase influencers, customer and end-users are often only numbers to marketers. They translate to leads and sales; they’re proof of your marketing acumen. …

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