Gartner

Top Strategies to Attract Top Tech Talent

Attracting critical technology talent now requires HR leaders to improve job offers, employment brand, competitiveness, and candidate experience. Companies need to hire extremely high skill levels today, since they have become critical to the strategic plan, in all sectors. The excessive demand for critical tech talent that drives a company’s digitalization has put HR leaders …

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Smartphone sales declined again in Q2, surprising no one – TechCrunch

Stop me if you’ve heard this one before. Smartphone sales are down. Again. After years of growth, the smartphone market’s recent slide has continued into the second quarter of 2019, per numbers from analyst group, Gartner. At 1.7% year over year, it’s not a huge slice of the overall pie, but it does point to …

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Content Marketing Optimization: The Ultimate Guide

Say “content marketing optimization” and most marketers instinctively think “search” or may be “social media.” Even Gartner defines content optimization as the process by which content providers improve search results and ranking. Additionally providers improve their content’s value with the use of content management automation enabling them to develop new pages on-the-fly. While this definition is …

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Customer Experience Lessons From Mom

5 Customer Experience Lessons From Your Mother

Customer Experience Is The New Marketing Black You can learn a lot about customer experience and how to treat your audience from your mother. Unlike children, your audience including potential buyers, their purchase influencers, customer and end-users are often only numbers to marketers. They translate to leads and sales; they’re proof of your marketing acumen. …

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How 2017 Marketing Can Drive More Profitable Sales [Research]

What 2017 State of Inbound Marketing Means For Your Business Want your business to standout amidst a broader array of customer options online and offline? Then focus your 2017 marketing on building customer relationships by providing concierge-like service to meet your audience needs over time. Because customer experience is the new marketing black! As a result, …

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