Conversational Marketing

The Power is Going From Companies To Consumers, Says Drift CEO

“The most important thing for us and the reason we exist is that all the power is going to all of us, the buyers and consumers,” says Drift CEO David Cancel. “It’s going from companies to consumer buyers. We (as consumers) dictate everything now so every company in the world has to modify how they …

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Connected Content: How To Make Your Marketing Results Better

Want your content marketing to yield measurable results? Of course you do! Who doesn’t? But did you know that after finishing your content: Even the most engaged and persistent visitors face a marketing dead end? Why? Because you need marketing off-ramps to connected content. They guide visitors to take the next step towards purchase and …

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The Fast & The Curious: how chatbots meet modern buying demands

The modern buyer is fueled by speedy access to products and services, lightning fast responses to questions and low-friction website interactions. They also love personalized experiences. Let’s call them the “Fast and the Curious.” A study from insidesales.com and the Harvard Business Review found that if you wait 5 minutes to respond after a lead initially …

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Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP

Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people,” he says. “That’s the most exciting thing to me about conversational …

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