SUsan Moeller

Marketing Career Advice: Women Tell You How To Triumph

Welcome to your amazing marketing career.  Today we face the most exciting challenges in the history of the marketing profession. Despite eroding customer trust and privacy concerns: We can connect with our hyper-niche audiences across platforms, channels and devices. Further, We can inform and engage with them in an ever-changing  environment to meet their specific needs …

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Women In Marketing: How To Beat Career Challenges For The Money

At This year, I’m thrilled to celebrate International Women’s Day! High profile American women like Ruth Bader Ginsburg, Nancy Pelosi and Alexandria Ocasio-Cortez are the reason. And it’s not about politics! The world and our current language already add too much fuel to that divisive fire. Rather these women, from varied backgrounds and experiences, show …

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Dad’s Social Media Lessons That Will Improve Your Results

Before sharing my dad’s social media lessons, I have to come clean. My father never had a social media account. Unless you count email, but there’s still a hitch because my parents shared an email address. However, don’t let this minor fact stop you from learning from my dad. While I may be prejudiced, my …

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2018 B2B Content Marketing Distribution: What The Data Doesn’t Tell You [Research]

Not all B2B content marketing distribution is created equal. But you knew that! Maximize your B2B content marketing distribution by  integrating it into your content marketing strategy. This will help  yield an expected outcome. To improve your B2B content marketing distribution, let’s examine 2018 B2B Content Marketing Research conducted by Content Marketing Institute and MarketingProfs. …

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