Allen Gannett

3 Types Of Conference Content That Will Boost Results

Allen Gannett, Ashley Zeckman, BuzzSumo, CMWorld, Conference, Content marketing, Ian Cleary, Kelly Kingman, Lee Odden, Nimble, seth godin / Good To SEO

Conference season is kicking off. Is your conference content ready for prime time? From a content marketing perspective, major industry conferences are attention magnets because they laser-focus your target audience on the key topics. As a result, the major conferences are content generation and distribution opportunities requiring less work and budget to break through. Even […]

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Dad’s Social Media Lessons That Will Improve Your Results

Aaron Orendorff, Allen Gannett, Andy Crestodina, content distribution, Content Marketing Institute, Gini Dietrich, Influencer marketing, Nadya Khoja, Peter Shankman, Social Media, Steve Dotto, SUsan Moeller / Good To SEO

Before sharing my dad’s social media lessons, I have to come clean. My father never had a social media account. Unless you count email, but there’s still a hitch because my parents shared an email address. However, don’t let this minor fact stop you from learning from my dad. While I may be prejudiced, my

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How to Develop the Right Idea at the Right Time

Allen Gannett, Podcast, The Creative Curve, TrackMaven / Good To SEO

Marketing Podcast with Allen GannettPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Allen Gannett. He is the CEO and co-founder of TrackMaven, a marketing insights platform. He and I discuss his new book, The Creative Curve: How to Develop the Right Idea at the Right Time. Gannett’s mission

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