Ashley Zeckman

Marketing Career Advice: Women Tell You How To Triumph

Welcome to your amazing marketing career.  Today we face the most exciting challenges in the history of the marketing profession. Despite eroding customer trust and privacy concerns: We can connect with our hyper-niche audiences across platforms, channels and devices. Further, We can inform and engage with them in an ever-changing  environment to meet their specific needs …

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Women In Marketing: How To Beat Career Challenges For The Money

At This year, I’m thrilled to celebrate International Women’s Day! High profile American women like Ruth Bader Ginsburg, Nancy Pelosi and Alexandria Ocasio-Cortez are the reason. And it’s not about politics! The world and our current language already add too much fuel to that divisive fire. Rather these women, from varied backgrounds and experiences, show …

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3 Types Of Conference Content That Will Boost Results

Conference season is kicking off. Is your conference content ready for prime time? From a content marketing perspective, major industry conferences are attention magnets because they laser-focus your target audience on the key topics. As a result, the major conferences are content generation and distribution opportunities requiring less work and budget to break through. Even …

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How To Improve Content Amplification On The Cheap: Network

Content amplification is an on-going process to attract awareness and interest in your content. To improve content amplification, focus on the first 3 days post-publication. The results of these 3 days set the course for longer-term content distribution reach.The key to successful content amplification is your personal and business network. Translation: You can substitute time …

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Content Saturation: How Your Content Marketing Can Succeed [Research]

Content marketing has lost its way. Focused on content as an end in itself, we’ve forgotten why we created the content in the first place. As a result, we have unintentionally caused content saturation by producing more information than people can possibly consume. At its best, content marketing builds an audience by providing non-promotional information …

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How To Build Your Conference Into A Community: Case Study

In addition to building Social Media Marketing World into a wildly successful conference, Mike Stelzner and his team have created a global community. This is no small feat because communities consist of dynamic experiences that evolve over time.  Many conferences provide speakers, sponsors and attendees with quality experiences, yet not all of them develop into …

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