I came across some interesting social media facts and statistics that has me quite concerned about the dental hygiene levels on this planet. Apparently there are 600 million more people that own a mobile phone compared to those who own a toothbrush. Some research reveals that there are 4.8 billion mobile users but only 4.2 […]
48 Significant Social Media Facts, Figures and Statistics Read More »
Sometimes squeezing the most out of your social presence means running the occasional paid campaign. And as brands continue to step up their social ad spend, Twitter is no exception. While we constantly hear about the dominance of Facebook ads and the popularity of paid campaigns on Instagram, brands shouldn’t disregard the power of Twitter
How to Setup a Successful Twitter Advertising Campaign Read More »
Twitter can be an effective platform to advertise your business. Here’s how to create the perfect ad for your campaign objectives. Twitter counts a total number of 328 million monthly active users, with more than 500 million tweets sent each day. This brings out a great opportunity for brands to take advantage of the platform
The most wonderful time of the year is here, and for those of you putting the finishing touches on your holiday marketing plans, focusing some of your efforts on social media ads can help build your brand and sell more stuff. If you’re wondering why you should advertise on social, consider this: Each month, 2
How to Make the Most of Social Ads During the Holidays Read More »
It’s the holidays, which means ‘tis the season for your customers to buy stuff—and spend a lot of time on social media. According to an eMarketer study, 71% of internet users access social networks at least once a month. That’s an estimated 2.46 billion people. And yes, that’s billion, with a “b.” Another notable stat:
8 Ways to Create Thumb-Stopping Social Media Content Read More »
November 10, 2017 To continue on my blog writing path about Twitter Ads, this article details not only conversion tracking but the proper way to implement UTM parameters in order to get precise performance data on each segment of targeting. This article is a bit technical, but it contains some important information if you plan
Using UTM Parameters To Track Twitter Ad Performance Read More »
If you’re struggling with setting up a social media ad campaign, Twitter (NYSE:TWTR) has just introduced a solution right up your alley. The new Twitter Promote Mode is an “always-on, amplification engine” which automatically boosts tweets and profiles. By repeatedly promoting tweets, Promote Mode consistently attracts more followers and creates additional reach. The Promote Mode
Twitter Promote Mode Automatically Boosts Small Business Tweets for $99 a Month Read More »
During the past year, the number of Americans getting at least a portion of their news from social media sites has increased from 62 percent in 2016 to 67 percent in 2017. The findings are part of a survey conducted via phone by the Pew Research Center, polling 4,971 Americans to determine which social media
Pew Research Center says 45% of Americans get their news from Facebook Read More »
All Twitter (NYSE:TWTR) users now have the ability to tweet using 280 characters, double the previous 140-character limit. The change went into effect on November 7 and all those strategies and tricks you had for getting your small business’s message across in a short form are now fodder for the history books. Only select users
Now Your Business Too Has #280characters of Twitter Power Read More »
Twitter is officially doubling its character count. Less than two months after testing extending tweets’ maximum length to 280 characters, Twitter is enabling the new length for all users on Tuesday. The new maximum will apply to tweets in all languages except Chinese, Japanese and Korean, in which space is less of an issue. Advertisers
Twitter officially enables 280-character limit for all accounts, including brands Read More »
