Eli Williams’ path to his current business started with a closet full of sunglasses. Actually, two hallway closets in his 700-square-foot New York apartment. In a previous e-commerce venture, Williams and his then-roommate sold sunglasses online, and they stored their product in the cheapest place available. “I saw that inventorying thousands of products … can […]
Business Model Cuts Your Inventory — and Control Read More »
Embracing influencer marketing is a great way for start-ups to get an edge over the big brands. But as a startup, funds are limited, so naturally you want to get the best possible return on your investment. The good news is that influencer marketing doesn’t have to cost you a whole heap of money. You
5 Influencer Marketing Strategies For Startups With No Budget Read More »
WhatsApp is fine-tuning its chat services to make it more attractive for businesses. The company has started a new pilot program for verified business accounts, which seems to hint that it may be targeting the customer support segment of its business users with a new app that is reported to be still under development. In
You should always, always, always write content for people instead of writing it for Google. Luckily for you, Google works in a way that heavily favors content that is written for human beings. If that were not the case, then webmasters wouldn’t be able to write things such as “always, always, always” because Google would
How to Write Content for People and Optimize It for Google Read More »
iLexx/Getty Images The job market is constantly changing. In fact, 65 percent of the children entering primary school now will ultimately work in a job that doesn’t exist today, according to one popular estimate reported by the World Economic Forum. The question becomes, how do we prepare for a future labor market that’s beyond the
65 Percent of Tomorrow’s Workers Will Have Jobs That Don’t Exist Today Read More »
The Future of AI and Chatbots: What Comes Next? The world has Siri. The world embraces Alexa. Cars are driving themselves, sort of. So, what’s next for artificial intelligence? What about chatbots and customer service? One person that has a handle on the future of this industry is that of Tim Hayden. Tim Hayden has
MarTech Advisor Top Three In-Demand eCommerce SkillsMarTech AdvisorGianna Scorsone, Sr. VP of Marketing and Sales Ops at Mondo explains that a combination of multiple skills are critical to the success of an eCommerce website and business. She highlights the top three skills in highest demand in the commerce sector. Source link
Top Three In-Demand eCommerce Skills – MarTech Advisor Read More »
Millennials will make up roughly 35% of the global workforce in 2020 and right now many are optimistic about their career prospects – two-thirds to be exact.1 Because of the collective push for well-curated and highly targeted content in both B2B and B2C markets, skillful young writers have ample opportunity to break into the workforce
We prefer to cover stories where Cambridge is beating Oxford, but apparently our city trails the Other Place when it comes to search engine optimisation (SEO). Cambridge-based Andrew Cock-Starkey, founder of new networking and learning group, Optimisey, has been looking at how the rival cities compare when it comes to SEO, and the results do
SEO wars: Why Oxford is more optimised than Cambridge Read More »
Social media marketing enables businesses to target consumers where they spend the most time online, however to get the most bang for your marketing buck in social, you need stay up-to-date on the latest social media advertising trends, best practices, and consumer expectations. Thankfully, Mary Meeker of Kleiner, Perkins, Caulfield & Byers (KPCB) hit it out
5 Key Social Media Takeaways from the 2017 Internet Trends Report Read More »
