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If you’ve been trying in vain to convince your boss now is the time to start producing video content within your marketing plan, consider bringing up that even psychologists say people are 39 percent more likely to share content distributed via video. Plus, videos make it easier for people to form emotional connections with content
10 Incredibly Useful Video Tools for Content Marketers Read More »
The question of whether or not to utilize microsites is an interesting topic of discussion for SEO. On the one hand, microsites allow organizations to segment information and focus a site clearly on one topic. For instance, it’s not uncommon for an organization or association that hosts conferences to have a separate conference-focused website for
What follows are our 10 most popular articles for August 2017, recognizing that articles we published earlier in the month are more likely to make the list than later ones. 21 Apps for BigCommerce, to Extend and Enhance In 2012, BigCommerce launched an integration fund, which lead to hundreds of third-party apps for its platform.
Amazon taps into influencer marketing using product recommendations Brands introducing influencer marketing into their marketing strategy has seen a massive increase in 2017. It has been reported that 70% of marketers agree that creating ongoing ambassadorship is the most effective influencer marketing strategy. In 2017, 82% percent of brands were expected to spend more on video
Amazon’s Influencers program now open to YouTube stars Read More »
The interest in influencer marketing has been growing steadily over the past few years and more people are seeking to understand more about it now than ever before. Just take a look at this Google Trends chart: According to eMarketer, 48 percent of marketers decided to increase their budget for influencer marketing in 2017. And only
Marketing and the customers it serves have drastically changed over the past 10 years. A decade ago, people looking to purchase a product or service generally visited a couple of websites, talked to a few friends, and then made a decision. But today, prospects can tap into extensive online data, read customer reviews, and reach
For marketers, messaging technology options abound out there, from complete marketing clouds to channel-specific options, such as email service providers (ESP) or push platforms. They all were designed around a particular customer and set of use cases, and their current versions often reflect that starting point and the evolution of their customer strategy. In one
LHTC BROADBAND SELECTS VIVIAL AS TELEPHONE DIRECTORY PARTNERSYS-CON Media (press release)31, 2017 /PRNewswire-iReach/ — LHTC Broadband has partnered with Vivial, a groundbreaking martech company that offers a full range of customer engagement tools, for its publishing partner and to work with local businesses to build and implement best … and more » Source link
Although they weren’t part of the initial release of Google Maps, reviews have been a fixture on Google’s local properties for over a decade. The reason is obvious: frankly, consumers love reviews. BrightLocal consumer survey data suggests that over 90% of consumers use reviews to evaluate local businesses. 84% of them trust reviews just as
Ranking your local business part 6: The impact of reviews Read More »
