Adoption

Rising Cloud Adoption & Growing Shift to Data Driven Businesses and Marketing Automation

Dublin, Jan. 25, 2019 (GLOBE NEWSWIRE) — The “Web Analytics – Global Market Outlook (2017-2026)” report has been added to ResearchAndMarkets.com’s offering. Global Web Analytics market accounted for $2.20 billion in 2017 and is expected to reach $12.23 billion by 2026 growing at a CAGR of 21.0% during the forecast period. Rising cloud adoption trend, […]

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Retail in 2019: Store evolution, tech adoption and what it will take to win

A-Post to MarTech Today, Channel: Retail, E-Commerce, Mobile Marketing / Good To SEO

Retail is increasingly a stark tale of winners and losers. Holiday 2018 saw the best retail sales (online and off) in six years, according to MasterCard. In-store sales were up as much as 5 percent, while e-commerce saw almost 20 percent growth. But the other side of the story is closures and bankruptcies; Sears and

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Google buy DRM firm Widevine, Solution to HTML5 Video Adoption?

search engine optimization google, SEO BLOG / Good To SEO

Google have agreed, for a yet-announced sum, to acquire Widevine, a DRM technology provider used widely in web-streaming and set-top solutions like netflix, LOVEFiLM and the DISH network. via Engadget The Google blog, whilst trying to veil motivations, is still very clear. “With rapidly improving broadband and wireless speeds, more powerful smartphones, and higher resolution

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iPads and iPhone XRs Lead New Device Adoption Over Christmas

Mobile & Apps / Good To SEO

The lull between Christmas and New Year’s is the perfect time to pause and reflect on the buzz of activity that December brings. It’s a time of relaxation that can only be perfected by keeping up to date on shifts in the device market. In order to achieve this, we examined our vast mobile data

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Marketing Day: Smart speaker marketing, responses to NYT’s Facebook report, AMP adoption

Channel: CMO Zone, Marketing Day / Good To SEO

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Two years on, mixed reports on AMP adoption

Accelerated Mobile Pages (AMPs), amp adoption, Channel: Mobile Marketing / Good To SEO

LaterPay, a company that builds tools to help publishers AMPlify and monetize their content weighed in this week on the overall progress it’s seeing with the uptake of the standard on the web. While major media organizations have embraced AMP, there’s been a more gradual uptake for smaller organizations who lack the resources of the

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Still in the Early Days of Cloud Adoption in the Enterprise

CIOProNews, Cloud, CTOUpdate, John Donahoe, SecurityProNews, ServiceNow / Good To SEO

We are still in the very early days of cloud adoption in the enterprise says ServiceNow CEO, John Donahoe. Also, something that is often overlooked is that governments are finally embracing the cloud which presents a huge opportunity to all of the big cloud players. “Governments are now aggressively embracing cloud, not just the US

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Ceremonial Adoption – I Am Sure You Have Come Across It Before!

marketing automation, Oracle Marketing Cloud / Good To SEO

What is a common and fairly regular feature of Digital Transformation and Customer Success initiatives? I am sure you have seen it before. It starts with a CEO presentation on stage at the annual Company All-Hands, where they present the company’s focus or the new vision. This announcement could be linked to the Big Tthe company

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Redesigned iOS Cortana app looks better but adoption challenges remain

SEO BLOG / Good To SEO

Microsoft is in something of a tough spot with Cortana. The assistant is integrated into Windows 10, which has more than 700 million users globally. However the last official Microsoft figures showed Cortana with around 150 million users. Cortana consumer adoption lags rivals. That compares with several times as many users for Google Assistant and

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Pew: Internet adoption, social media usage have been flat since 2016

Channel: Social Media Marketing, Facebook, Google, Mobile Marketing, Social media marketing / Good To SEO

Use of social media and internet adoption more broadly are flat according to new data from the Pew Research Center. The organization found the percentages of users who own smartphones, use social media and the internet overall is roughly identical to 2016 figures, or even down slightly: The shares of U.S. adults who say they

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