Did you know that there was a 33 million percent increase in the total number of websites since 1994? There are now more than 1.2 billion active websites online, providing you with more information than you could ever possibly need. However, the sheer number of these websites isn’t always a good thing. Navigating through the […]
What is Google’s Algorithm And How To Use It To Your Advantage? Read More »
Facebook is always tinkering with its algorithms and it can be challenging to keep track of everything. This summer, Facebook’s key updates included demoting spammers, screening out fake news, testing AI with a personal assistant “M,” as well as bringing emojis and new filters to Facebook Messenger. The name of the game for Facebook advertising is
Have you noticed that your referral traffic from Twitter has been slipping of late? You’re not alone – in a recent post, marketing expert Jay Baer noted that the average engagement rate for brands on Twitter is now 0.049%. That’s lower than the average banner ad click-through (0.5%). Of course, Twitter’s never been a great
As Twitter’s Algorithm Evolves, is it Time to Update Your Tweet Marketing Tactics? Read More »
I recently reported on an algorithm update impacting the local results that happened on August 22, 2017. This was a strictly-local update, from what I can tell so far, which means that it had no impact on the non-local organic results. What changed? The update, which I have dubbed “Hawk,” was a change to the
The day the ‘Hawk’ Google local algorithm update swooped in Read More »
Do you feel like Facebook has become an ever-changing circus show and you’re bending over backward trying to learn new content tricks — like being seen on the platform means mustering up some sort of outrageously tricky skill, slipping on some spandex and running around flamboyantly in front of a crowd? And you’re just not
5 Facebook algorithm hacks to up your content marketing game Read More »
The biggest social media platform changes this week, including important algorithm updates affecting non-mobile optimized websites. Last week, we reported that Facebook is introducing Watch, a new video platform where they intend to start creating original content – with advertising opportunities before and during shows. This week we have seen some important changes to Facebook’s
Yandex, Russia’s largest search engine, announced they have transitioned to an upgraded search platform named “Korolyov.” Named after a Russian satellite town northeast of Moscow that has long served as the center of Russia’s space exploration, Korolyov adds two major upgrades above the Palekh system which was launched last November. Korolyov matches the meaning of
Yandex upgrades search algorithm to better understand user searches Read More »
One of the most powerful elements of LinkedIn is the connections you’re able to make with other professionals, along with the relationships you maintain through the platform. The more people you’re connected to on LinkedIn, the better the chances for your content to reach people outside of your network. The equation here might seem obvious, but what
5 SEO Fundamentals That Never Change With Algorithm UpdatesForbesHow often do you hear search optimizers talk about how often Google updates its algorithm? How many articles have you read that freak out about the latest changes made by Google, and how you have to change your strategy if you want to survive? and more » Source
5 SEO Fundamentals That Never Change With Algorithm Updates – Forbes Read More »
Over the last couple weeks there has been extensive discussion around potential algorithm updates in July. Webmasters were reporting issues with Bing Webmaster Tools and Google Search Console reported a data anomaly in search analytics data. We also say good bye (or good riddance depending on your point of view) to Adobe Flash, and more.
