Alignment

Sales and Marketing Alignment Often Fails for B2B Companies—Here’s How to Fix That

Marketing, Sales, Sales & Marketing, sales leads, SEO BLOG / Good To SEO

Aligning sales and marketing has become common practice as a business strategy, improving the dialogue between two separate departments of a business for improved results all around. But often, I have clients approach me with the same situation: regardless of a seamless relationship between their sales and marketing strategies, they still find that there are […]

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Total Alignment Connects Business Vision to Actual Results

Business Books, Management Books, SEO BLOG / Good To SEO

Usefulness Content Freshness Is your business totally aligned with your vision? If you have any shred of doubt, you need to read “Total Alignment: Tools and Tactics for Streamlining Your Organization”. This book offers a complete framework for every single step that you need to take

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Improve sales and marketing alignment through Account-Based Marketing

Account-Based Marketing, B2B strategy, SEO BLOG / Good To SEO

10 CEOs share sales and marketing alignment tips through Account-Based Marketing Sales and marketing alignment is one of the secrets to the success of any business. According to a recent study published by Celsius International, companies with sales and marketing teams that are aligned with each other have a 67% success rate in closing sales.

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The Key to Successful ABM: Marketing and Sales Alignment

Account-Based Marketing, b2b, SEO BLOG / Good To SEO

Account-based marketing (ABM) is a game-changer, but it’s not uncommon for sales to push back against implementing it as a new strategy. It’s understandable. On the surface, it appears that ABM is asking sales to work with fewer leads, and that kind of change can be a scary proposition. In my previous blog post, I touched on

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A Strategy for Global Sales and Marketing Team Alignment [Podcast]

SEO BLOG / Good To SEO

Jorge Solorio is the Industrial Americas Business Manager at Lubrizol Advanced Materials where he’s responsible for marketing and sales for their Corzan product line. On this episode of the Social Business Engine, Jorge explains how he led a strategic initiative to launch an online destination centered on one dedicated product within a large company. He

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The Real World: Marketing & Sales Alignment

b2b, Consumer, Sales Marketing Alignment, SEO BLOG / Good To SEO

This is the true story…of two organizational functions…picked to share an office (work together)…and produce results…to find out what happens…when marketing and sales stop pointing fingers…and start getting aligned…The Real World: Marketing & Sales Alignment As a marketing (and former sales) professional, I have had the not-so-privileged opportunity to play a starring role in

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Is your Marketing and Sales Alignment SLA positive?

Digital strategy development, SEO BLOG / Good To SEO

Chart of the Day: 21% of respondents characterize Sales and marketings relationship as either misaligned or ‘don’t know’ – part 5 of 10. For a working, thriving business you need a working and thriving team. If your teams aren’t happy and working together, it’s going to lead to a very disjointed business. Both teams need to

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Is Your Team Working Toward a Common Goal? Learn the 3 Essentials for Achieving Organizational Alignment

alignment, Company Culture, getting organized, Operations, organizational alignment, Running the Office, SEO BLOG / Good To SEO

Organizational alignment has become both a buzz term and a “to-strive-for” business ideal. The definition of what it is varies across the web. Just a few versions that turned up after I did a quick Google search include: Process of harnessing the creative and productive energies of all members of your organization in contribution toward

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Social Media Marketing Planning + Alignment with other Channels

SEO BLOG, Social Media Strategy / Good To SEO

Social media strategy and planning essentials series This is part 6 of my Smart Insights 12 part social media series. In the last part we looked at the role of content in social media; in this blog, I discuss how social needs to work as part of your overall marketing plan, not in isolation. The

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The Four Temperaments of Organizational Alignment

Oracle Marketing Cloud, SEO BLOG / Good To SEO

It seems to be an unwritten rule. Or maybe it’s our collective failure to think of history as anything more than a collection of dusty tales from long dead, tech-deprived societies. Or maybe it’s simply ignorance. Whatever it is, it seems rare for anyone in the business world to look to the ancient Greeks for

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