Assets

Five easy tips to improve the creative assets for your next campaign

Most designers and other creative professionals are well aware that people don’t always know the best way to work with them. “Clients from Hell” is a popular site lampooning this fact, featuring actual conversations between designers and their clients. While things aren’t that bad for most designers, there are still improvements to be made. A survey we recently conducted

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How will Disney buying Fox assets effects their entertainment media?

Chart of the Day: How will Disney buying Fox assets affect their entertainment media? In the coming months expect to see one of the biggest entertainment mergers in the history of…entertainment. Walt Disney Studios Inc (Buena Vista) is the powerhouse of the last two decades. In that time they have acquired the entirety of Marvel

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How to Turn Brand Monitoring Into Content Assets

Monitoring your brand’s mentions is not an option these days. It’s a must. The web is open and public. Someone is discussing your brand and you better be there to listen and participate. But is there any way to get more out of a necessary task? Yes. Consider these three ways to turn those brand

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The Hidden Growth Assets that All Successful Entrepreneurs Need

“We are transitioning to a business economy where your brand is not just about bricks and buildings but bits and bytes” Today your brand is defined by its content online. And the data now measures its impact. The conversations and buzz are often hidden and “ephemeral”. Spreading into the digital corners of human consciousness. But many

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Audiences Are Assets: Author Jeffrey K. Rohrs Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Jeffrey K. Rohrs is vice-president of marketing research and education at ExactTarget, and the author of Audience: Marketing in the Age of Subscribers, Fans & Followers. A recovering attorney, bacon-lover, and Cleveland sports victim, Jeff heads up the Marketing Research

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How to Create Killer Facebook Ad Campaigns with Your Existing Assets

When it comes to building landing pages, scoring leads, and developing complex nurture funnels, there are companies out there that have extensive marketing resources. This makes Facebook advertising much easier. However, a clear majority of smaller operations don’t have the personnel, expertise, or budget to utilize expensive marketing and sales automation platforms. What do you

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Amplify Your Top-Performing Assets With This 3-Step Curation Process

Admit it: When the stress and exhaustion of finding something uniquely delightful for every person on your holiday shopping list have brought you to the brink of madness, you’ve at least considered the idea of re-gifting. After all, that expensive orange scarf that sadly clashes with your skin tone, the never-opened kitchen mixer you got

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