7 Tips for Authentic Branding on Social Media Twitter, Facebook, Instagram, Tumblr… Somewhere in the world, a new social media user joins the fray every 10 seconds. And of the 3 billion social media users in the world, most of them spend almost two hours per day on their social media accounts. So it’s safe to […]
Marketing for small businesses is becoming increasingly difficult. Customers are growing tired of traditional paid and owned advertising. We’re living in the age of the customer experience, and the same principles apply when it comes to marketing. Consumers want a brand they can trust and build a relationship with. They want to connect with brands and
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We talk a lot about influencer marketing but we have never tried to look at the business experience from the influencer’s perspective. We sat down with Instagram influencer Alice Bell to learn a little more about her experience building her business. Source link
The Most Authentic Voices Come from Social Media Micro-Influencers: Q&A with Alice Bell Read More »
“Your brand is what other people say about you when you’re not in the room.” This slice of Jeff Bezos wisdom is likely not new to you. For marketers it naturally raises several more questions: What do they say when I’m not in the room? What do they like? What don’t they like? Who or
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Yesware Founder Matthew Bellows says that it’s important that the relationship between the salesperson and the prospect is authentic, genuine, and honest. That’s why Bellows advocates a sales prospecting concept he calls ‘Authentic at Scale’ which uses Yesware technology to have genuine authentic communications with customers and prospects. Matthew Bellows, Founder & Chairman Of The
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Building Authentic Connections Through Advertising with Social Media No marketing strategy in 2019 is complete without including social media. To make your brand seen and heard in a meaningful way, it’s not enough to do traditional print and broadcast advertising and then call it a day. You have to go where the potential customers are,
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Lars_Nissen_Photoart / Pixabay This communication gig gets trickier every day. For years, those of us in consumer PR have been laboring under the belief that all we need to do for our clients is to create brand awareness for their product or service, add in an event or stunt and voila! Buyers appear! That perception
Social media is all about communities. Understanding what fuels the connections within these groups is key to creating effective campaigns, especially for original programming, which often creates passionate and invested audiences. Overly branded posts can fan a fire Social media communities can also be the first to identify and call-out a lack of genuine approach
Humans are visual creatures. Visual storytelling can do much more than just boost web traffic. It can be a huge factor in increasing the number of eyeballs on your brand in general. Incorporating this concept into marketing is a trend that is showing no signs of slowing down and social media has only added fuel to
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Marketing Podcast with Chris DuckerPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Chris Ducker. He is a serial entrepreneur and keynote speaker who has been on this show before when we talked about his bestselling book Virtual Freedom. He is also the host of the Youpreneur podcast and
Using Your Personality and Authentic Self to Build a Platform [Audio] Read More »
