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Nike’s new NYC store raises the bar for customized shopping experiences

Nike’s latest flagship store has arrived on New York’s Fifth Avenue, and with it comes a glimpse into the future of retail. An oft-trotted expression maybe, but the ‘Nike House of Innovation 000’ (its official title) is deserving. The sheer size is audacious, 68,000 square feet, especially given that it is essentially ‘Nike ID’ (the […]

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Why ASOS’ Enki has set the bar for retail chatbots

Earlier this summer, ASOS launched a brand new chatbot with the aim of helping fashion lovers discover and shop on social media.  Enki the ‘fashionbot’ is designed to help users ‘discover style in a completely new way’.  After ASOS’ previous chatbot attempt – the rather disappointing ‘Gift Assistant’ last Christmas – my expectations were rather low.  But perhaps

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Google confirms testing new search results design with sticky header, rounded search bar

A screenshot of a search results header design Google is testing posted on Reddit. Google has confirmed with Search Engine Land that it is testing new user interface for the core search results pages. This new test features a rounded search bar at the top, a smaller Google logo, and, most noticeably, the search bar

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Brand Management – You Don’t Market, You Create Reactions: Jon Taffer of Spike TV’s ‘Bar Rescue’ on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Jon Taffer is an internationally recognized and award-winning bar and nightlife consultant, with more than three decades of hands-on experience. He’s a two-time winner of the Bar Operator of the Year award, and his management methodology, “Reaction Management,” has become the

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Spending a Bar of Gold, A Million Arab Coders, and More – The Brief for 10.25.17

Here are the notes from the Chris Brogan Media broadcast for 10/25/17. (You can watch this on my Facebook account). The goal of these posts is that there are trends and ideas here that might impact your business now or soon. Think on the stories here and look for ways to adjust your business accordingly.

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