May 14, 2018 Competitor analysis is something clients and bosses love. Over the years, we have gotten better at formatting and presenting auction insights data, but it was lacking in both device specific data as well as recommendations. In this new templated report we pull in the best of both worlds – device analysis and […]
Curious about how your brand stacks up against competitors in your industry? Or maybe you’re wondering if your engagement rate on Instagram is actually good. You can easily answer these questions and more by doing a social media competitive analysis. A lot of brands measure success based on their own growth. Your followers increased 20%,
How to Perform a Social Media Competitive Analysis (Free Template) Read More »
When pitching to new clients, business is rarely won based on the ability to tactically execute. It’s usually talking about how we will use data, or be able to deliver better than our competitors with whatever the latest thing might be. There is nothing wrong with that approach, as you would expect that any agency
Why campaign structure is the killer competitive advantage Read More »
If your business doesn’t seem to be flourishing or can’t seem to distinguish itself from the may competitors out there, you may be suffering from a very simple problem. But to get ahead of your competitors once and for all and distinguish yourself from everyone else in your market takes understanding of a very important
What is Competitive Advantage? – Small Business Trends Read More »
Who are your online competitors? Do you know? Are your sure? As an agency, we often find that many clients have no real idea who they’re fighting for the top position in the search results. The problem is the “online” factor. With physical businesses it’s clear cut. If you sell medical supplies, other companies that
Competitive Intelligence 101: A Guide to Your Online Competitors Read More »
Conveying the value of your product or service is a foundational tenet of marketing. Whether you are a mature company or a startup, understanding your worth and knowing how to properly communicate it to current and prospective customers is key to success. But as those of us tasked with driving marketing strategy know, this isn’t
How customer and competitive research should shape your marketing Read More »
Siri’s perceived mediocrity is putting Apple’s smartphone leadership at risk. It’s also having a negative impact on sales of Apple’s smart speaker, HomePod, which received largely lackluster reviews because of Siri’s functionality (I mostly disagree). An exposé of sorts from The Information about problems with Apple’s management of Siri has been getting a lot of
Once a competitive advantage, Siri now seen as liability for Apple Read More »
Let’s find out how to perform a competitive analysis – and how you can use that information to your advantage. Why do you need a competitive analysis? Building a successful marketing plan requires knowing your customers and their pain points intimately. That is step one. And step two is knowing how your competitors are addressing
How to Perform a Competitive Analysis of Your Brand Read More »
If you’re building your brand on social media, you already know it’s a tough job. There’s a lot of competition, all trying to reach the same sets of eyes and ears. That’s true whether you’re a global mega-brand with an audience of millions, or you run a corner store and speak to a few followers
Create Your Social Media Competitive Report in Seconds Read More »
March 5, 2018 An essential part of a killer marketing strategy is knowing what your competitors are doing and protecting your brand. While you can spend your precious budget on paid tools to help you out, there are a ton of ways you can leverage free tools to still keep an eye on your competition.
Advancing Your PPC Strategy with Competitive Intelligence Read More »
