Content

Lies, Damned Lies, and Content Marketing Metrics

cognitive bias, Content marketing, content marketing metrics, Convince & Convert ON, data analysis, measurement, SEO BLOG / Good To SEO

Mark Twain had it right about content marketing metrics. No matter how objective your analysis seems to be, cognitive bias affects how every marketer interprets metrics. Takeaways Cognitive bias can lead well-meaning marketers to misinterpret crucial data. Content marketers should view metrics as guideposts for their next steps, rather than infallible indicators of success or failure. Enlist […]

Lies, Damned Lies, and Content Marketing Metrics Read More »

5 Killer Ways To Repurpose Old Blog Content For More Traffic

Blogging, SEO BLOG / Good To SEO

We see a lot of spin-offs and reboots on the TV and at the movies these days. So why not apply the same logic that what was popular once will probably be popular again to your blog? Spin-offs, sequels and adaptations have always been prevelant. Take The Andy Griffith Show, for example. This 1960’s gem churned out

5 Killer Ways To Repurpose Old Blog Content For More Traffic Read More »

Types of Images Perfect for Your Blog Content

Blogging, SEO BLOG, The Net / Good To SEO

The way people engage with content is changing, which is why we are seeing images and infographics gain in popularity. The web has connected people all over the world and we’re able to share resources quickly. However, many people fail to understand the one negative regarding an open share network, which is language barrier. For

Types of Images Perfect for Your Blog Content Read More »

Managing expectations in content marketing: a pretty good guide

B2B Content Marketing, blog, copywriting, SEO BLOG / Good To SEO

As readers and target audiences, we’ve all experienced the horrible sense of disappointment when a piece of content that promised a delicious banquet ended up delivering a soggy nacho chip. Or the sense of betrayal when a landing page tricked us into downloading a crass brochure in Thought Leader’s clothes. Or the feeling of decompression

Managing expectations in content marketing: a pretty good guide Read More »

How to Stop Wasting Time on the Wrong Content

Agile Marketing, Content Strategy, productivity, SEO BLOG / Good To SEO

Have you ever spent weeks or even months crafting a perfect piece of content that generated almost no response from your audience? You expected trumpets and confetti, praise-filled emails, maybe even a raise. Instead, you got crickets. While you might accept these disheartening flops as the cost of doing content marketing, they represent an enormous

How to Stop Wasting Time on the Wrong Content Read More »

How to Leverage Gated Content to Boost Conversions

Content marketing, SEO BLOG / Good To SEO

Should we ask something from users before they gain access to this tool or content? If so, at what stage should we gate it… when they go to use the tool for the first time or at another point? Will people continue once they know it’s gated or will we lose a conversion? These are just some of the questions that

How to Leverage Gated Content to Boost Conversions Read More »

How to Use Content to Generate a Steady Flow of Leads

Restart, SEO BLOG / Good To SEO

In this post – 5 Steps to Restart, Recharge and Revive Your Marketing Right Now! – I introduced an aggressive initiative to help any business owner struggling to stay on plan with their marketing for the year. The idea is to take the mid-point of the year and get a fresh restart. In post #2 of 5,

How to Use Content to Generate a Steady Flow of Leads Read More »

New Research Reveals What Makes Great, Shareable Content

content engagement, Content marketing, Content Strategy, greatest hits, SEO BLOG, social sharing / Good To SEO

With organic social content from brands reaching new lows in reach and effectiveness, content marketers must look elsewhere for mechanisms to drive views and downloads. Social sharing is key here, as recommendations from real people are more trustworthy than recommendations from brands, in most cases and circumstances. Thus, if a reader/viewer/listener likes the content enough

New Research Reveals What Makes Great, Shareable Content Read More »

2017 Mid-Year Content Marketing Checkup

Content Ideas, Content Marketing Strategy, SEO BLOG / Good To SEO

The months of June and July are the perfect time to reflect on your content marketing strategy. What’s working? What isn’t? What needs to change going into the fall season? As you complete your internal audit, here are some ideas and questions for consideration to help level up your program. Get rid of the writers

2017 Mid-Year Content Marketing Checkup Read More »

Find Out Why Nobody is Finding Your Content

Backlinko, Brian Dean, Podcast, SEO BLOG / Good To SEO

Marketing Podcast with Brian Dean I believe that elements of SEO are now elevated to the strategic level. In other words, as you plan your message, website structure, and content for your marketing, you better include some research commonly seen as a technical aspect of SEO. My guest for this week’s episode of the Duct

Find Out Why Nobody is Finding Your Content Read More »