You’ve read the Insane Honesty slideshare. (If you haven’t, here it is:) Now here are the examples. Six fantastic examples of Insane Honesty – some legendary, some unsung-to-date-but-now-oh-so-sung. [Now with NEW and improved examples, below — most of which, to be insanely honest, aren’t as good as the Big Six but some of which are […]
6 Examples of Insane Honesty in Content Marketing Read More »
(Note: Below is a summary of the video transcript) A ‘content gap’ is exactly what it sounds like – your competitors have content that you don’t, creating a gap. And not just content that you lack, but content that they’re ranking for, that you would like to rank for. Sometimes, when you’re beating your head against the
An Easy SEO Content Gap Analysis You Can Do Today [Video] Read More »
Although some people may think it’s sales or advertising, quality content is a major factor in developing an online business. -And, despite the fact that those same people may think quality content should be about the sale, developing content for SEO takes into account that people search to be informed, not sold. Learning how to
Content Marketing vs. Custom Content | Content Development Read More »
How To Create Content To Attract Readers, Shares & Search Does your content suffer from a lack of love? Feel like you’re on a never-ending treadmill where your content fails to gain traction such as backlinks, influencer love and social shares? Don’t worry—you’re not alone. You need crowd pleaser content. It’s one of the 5 core
These days, content marketing is a commonly used tactic for marketers in different industries and verticals. One thing that is still missing from many content strategies is deliberate and consistent focus on conversions. While content creation is something that every company should be doing in some form or fashion, the companies who win the most
It struck me the other day, while I was reviewing a client project with one of our SEO analysts, that the old problem of thin content is still an insidious revenue killer for many websites. Or put another way, until you have content worth ranking, do not be surprised if you don’t rank well. By
Why Thin Content Still Ranks as a Top SEO Issue to Solve – Bruce Clay Read More »
There’s a new business model in town. You may have heard us talking about content and commerce, but, most importantly, what do you need to know about it? DigitalMarketer’s Director of Communications, Christine Haas, sat down with six ecommerce experts in 2016 to find out how they define content and commerce and why businesses need to be
By Guest Author Most of the businesses we talk to that are getting their content marketing programs up and running are struck by one of two conclusions early on: 1. They start off with budget expectations that are too low and are surprised that they can’t find reliable writers
Maximize Gated Content Results: What You Need To Know How does the form guarding your precious gated content look to your visitors? Does your gated content whisper velvet rope entry for special guests or does it scream go away unless you’re willing to hand over your data? Tourists line up and pay to enter Livraria
Me, Lee Odden and Jennifer Lund getting photo-bombed by juvenile Ann Handley, some guy with a beard and his office-mate. I’m sitting in one of those multi-airline lounges in Oslo airport.* Thinking about the very cool, one-day event I just participated in: Epic Content Marketing Norway. Run by the most laid-back organiser I’ve ever met
Why you should go to content marketing conferences Read More »
