Conversations

Turn Social Media Conversations Into Actionable Sales Leads

While having thousands upon thousands of social followers is certainly something to brag about, the number means little if those followers largely ignore your brand. Engagement is the key to success for social media marketing—brands that drive more engagement from their audience are generally rewarded with better visibility and organic reach. All of these things—a

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Here’s the Real Reason You Think Facebook Is Listening to Your Conversations

It’s a well-known conspiracy theory, but we’ve learned a few things over the past month about how Facebook works that might explain what happens when you mention products in person during a conversation, then see ads for that product pop-up in your feed. I’ve had this happen myself. You’re chatting with a friend in person

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Amazon files patent to ‘listen to all conversations in a room’

The voice assistant could eventually listen to all conversations in a room, identify speakers, and even interrupt them with sponsored suggestions During the Second World War, a campaign warned private citizens against speaking too loosely in public places about matters of national interest. After all (so the campaign explained) one could never be sure of

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6 Things Smart People Do to Have Really Interesting Conversations

Next time you go to a traditional ‘networking’ event, a cocktail party or dinner, do us all a favor: lose the elevator pitch. That approach is quickly losing relevancy in making authentic connections that could open up doors for you. Instead, your first order of priority is to take the attention off of yourself and put it squarely on the other

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Navigating Difficult Conversations With Customers: 3 Tactics for Salespeople

What do you do if a customer brings up a controversial topic that could cause you to lose your cool? You need to keep your cool because you don’t want to risk losing your customer. There are ways to make sure the conversation always stays civil. Here’s how. 1. Don’t take the bait Yes, you

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Awario Enables You to Join in Online Conversations about your Brand – Small Business Trends

Are you looking to bring your social media presence under one roof and get usable, real-time insights? Awario lets you join in conversations about your business after crawling the web and finding the people having those conversations. Keep an Eye on Social Media and the Web with the Awario Monitoring Tool When the web and

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Harnessing Propensity to Buy Data to Create Sales Ready Conversations [Podcast]

On this episode of The Social Business Engine podcast, Bernie chats with Diana Eadington Reed, Director of the North America Small & Medium Business (SMB) marketing team for Oracle Cloud. Her team helps high-growth small and medium-sized companies leverage their infrastructure to innovate faster, get to market first, meet customer expectations, and keep costs in

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