DataDriven

There are 6 challenges every data-driven marketer faces. Here’s how to manage them.

Analytics & Marketing Column, Channel: Analytics & Conversion, Martech West 2019 / Good To SEO

“This year will be all about AI.” “And don’t forget podcasts!” “And blockchain, live video and social commerce.” Every marketer has been a part of this meeting of roundtable buzzword BINGO. Everyone around the table suggests investing in a different arena of the market’s most buzzworthy tech. All you have to do now is buy […]

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5 Tips for a Data-Driven Content Strategy That Increases Conversions

SEO BLOG / Good To SEO

Building your online brand reputation is next to impossible without content marketing. It not only allows you to build consumer trust but also fosters direct consumer interaction on digital media. It is no surprise that 86 percent of B2C marketers believe content marketing is integral to their operations. However: Only 5 percent of marketers rate their

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Here are 6 ways to build a customer-centric and data-driven culture

Analytics & Marketing Column, Channel: Analytics & Conversion / Good To SEO

As every marketer today knows, the ability to collect, analyze and act on available data is increasingly vital to any brand’s success. Companies at all levels of data maturity are investing in data analytics and marketing methods to personalize and improve customer experiences at scale and in real time. And yet, transforming brand and product

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4 Secret Data-Driven Content Strategies that Works Every Time

Content marketing / Good To SEO

4 Secret Data-Driven Content Strategies that Works Every Time Almost anyone can create a blog that gets a decent amount of traffic and reader engagement by fluke. It happens all the time. Every now and then a newbie YouTuber hits the jackpot and ends up creating a viral video without any SEO strategy whatsoever. The

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How to get started with data-driven attribution in Google Analytics

Analytics, attribution, conversions, data-driven, data-driven attribution, Google Analytics, Google Analytics 360, reporting / Good To SEO

Google Analytics is used by more than 28.8 billion websites since its inception in 2005. And many have attempted to find a ‘one size fits all’ approach as far as attribution models are concerned. While this is admirable in and of itself, it also goes against the very nature of Google Analytics. After all, the

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Edge Centric, Cloud-Enabled, Data-Driven, Says HPE CEO

5G, AI, Antonio Neri, ArtificialIntelligenceTrends, Aruba, Brexit, CEOTrends, CIOProNews, Cloud, CloudRevolutionUpdate, CTOUpdate, CybersecurityUpdate, DatabaseProNews, DevWebPro, DigitalTransformationTrends, EnterpriseWebPro, HPE, Hybrid IT, Intelligent Edge, ITManagementNews, ITProNews, NetworkingFiles, NetworkNews, SecurityProNews, SysAdminNews, UK / Good To SEO

We believe the Edge is the next frontier, says HPE CEO Antonio Neri. “When we talk about the enterprise of the future, we see an edge-centric, cloud-enabled, data-driven, enterprise,” notes Neri. “What that means is the cloud is moving closer to where the data is created. That’s driven by the use cases we see around

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The SEO/data analyst hybrid: Why you should advocate for data-driven decision making in a content-driven field

SEO BLOG / Good To SEO

The digital landscape is continually evolving—and the major search engines regularly roll out new algorithm updates—so SEO specialists have learned to stay flexible and reactive. As the industry inches closer and closer to relying on comprehensive machine learning, data points, SEO professionals must again evolve with the times. Content was king—and in some sense, it

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How to make your PR strategy more data-driven in 2019

Digital Marketing Skills, Online PR strategy / Good To SEO

Digital PR techniques that will increase your organic rankings and ROI The rise of PR-fuelled marketing in the face of diminishing returns on advertising has seen 66% of marketers rank quality content as their top marketing priority. With so much riding on the reputation of a brand, the value of content marketing, earned media, link

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Creative Is The Next Frontier For Data-Driven Marketing

SEO BLOG / Good To SEO

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Frank, research vice president and distinguished analyst at Gartner. Ever since the ad industry made “creative” a noun, agencies and creatives have defended its mystique against an onslaught of data-driven

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