Wunderman Global CEO Mel Edwards (left) will take on the same role at the new agency, while J. Walter Thompson CEO Tamara Ingram (right), will become Chairman. Photo provided by WPP. Advertising holding company WPP Group said Monday it would merge the venerable creative shop J. Walter Thompson with the data- and direct-marketing-oriented Wunderman to […]
WPP merges agencies to form ‘data-driven’ Wunderman Thompson Read More »
Digital Cream is an annual event in Singapore, where brand marketers from across the industry get together to discuss the trends, insights, and frustrations which are driving their digital marketing strategies. The event is in its 8th year and while many things have stayed the same, one thing in particular has changed. Looking back on
Three things data-driven marketers do (that others do not) Read More »
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Marketing Day: Product listing ads, Facebook Ads Manager problems, the data-driven era Read More »
According to headlines, martech embodies technical sophistication, touting thousands of companies fueled by sumptuous features like artificial intelligence, virtual reality, personalization and more. Yet, a recent study found that what marketers really want is more, high-quality demographic data. I can’t help but think, did the data-driven era miss an exit? The modern marketer can use
Let’s begin with a simple fact: Anyone can start a blog, but not anyone can start a blog other people want to read. In the throes of self-pity, you might be tempted to believe it’s because of the fickleness of human nature, a lack of influential connections, or perhaps the realization of how difficult building
The Data-Driven Guide to Choosing Blog Topics • Smart Blogger Read More »
What’s your vacation dream? Adventure? Luxurious indulgence? Lounge by the pool with a glass of something cool? The holiday reality though … not so much. Lock yourself out of ─ and your cash in ─ your room. Not enough money with you to buy that must-have in the mall. Miss a spur-of-the-moment romantic dinner because
Transitioning to a genuine data-driven culture may be one of the key success factors for today’s businesses. Yet, for many organizations, it still poses a challenge to establish and maintain. After all, it’s not just a matter of acquiring robust BI software, hiring the right talent, defining clear strategies, or even setting up trainings. It’s
Expert Tips for Transforming to a Data-Driven Culture Read More »
Not every digital marketer has a Coca-Cola ad budget. In fact, I’ve never worked with a client who could spend crazy amounts of money on persona and audience studies. But, it’s never bothered me much because I really don’t need big studies. I can get some good data for free in Google Analytics, and you
Data-Driven Ways to Choose Effective CTAs for Your Display Ads Read More »
As the amount of data available online continues to grow, so do advanced marketing strategies that businesses can adopt to harness and use all that valuable information. You may be wondering where to start or how to enhance your data-driven marketing efforts. Here are five trends and how to take advantage of them to move
5 Crucial Data-Driven Marketing Trends and How to Exploit Them |Marketo Read More »
Looking for the extra punch your content needs in order to earn links from your outreach and publishing efforts? One important solution lies in a place that may not sound exciting: data. We all understand the importance of search engine optimization (SEO) and link building in particular. But earning links can be hard unless we
How to build authoritative links with data-driven content Read More »
