Sean Callahan

How To Attend Conferences: Ultimate Marketing Guide To Generating Business

Regardless of your business focus, B2B or B2C, conferences are mega marketing and business opportunities for attendees, speakers and sponsors and/or advertisers as well as event producers. Before you tell me that trade shows have been a staple of B2B marketing for years and you get it, I propose that you use conferences more strategically …

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The Ultimate Guide To Celebrate Your Customers

You don’t need a holiday or special event to celebrate customers. Find a reason to celebrate and thank your customers as well as your broader audience every day whether or not you have a formal reason or transaction! In the process, you’ll tap into what Influence’s Robert Caldini defines as the powerful rule of reciprocity. Specifically, …

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Annual Content Planning: How To Kickstart Filling Your Editorial Calendar

Are you back from the holidays facing an empty editorial calendar? Instead of sitting with your fingers hovering over your keyboard waiting for words to magically appear on your screen, tap into the power of annual content planning. To get your content marketing on track to succeed, use annual content planned around specific times and …

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