I’m a huge fan of email marketing. It’s been very helpful for FringeSport. I addressed email marketing, in fact, in my previous two posts: “Lessons on starting an email list” and “How to get your first 1,000 email subscribers.” However, I’m also a huge fan of the phone. And that brings me to my main […]
You know those handy emails you receive whenever you need to reset your password? Or those friendly reminders sent when you’ve forgotten about the items in your shopping cart for a few days? These aren’t your average email — they’re transactional emails. Improve The Design Of Transactional Emails Transactional emails refer to all triggered
Email Newsletters: How To Build Reader Relationships Are your email newsletters stuffed with bland filler? Even worse, do your newsletters cause readers to scroll by or unsubscribe before your content has a chance to dazzle them? While your website and blog are the heart of your owned media, your email is the blood system that
Why You Need Email Newsletters To Crush Your Marketing Read More »
How do you know someone is famous? One sure sign is that everyone is constantly vying for their attention with phone calls, emails, and texts — mixed with a healthy dose of social media stalking. My guess is that this scenario sounds a lot like your life. You have become a celebrity within your circles
How to Manage Your Email and Social Media Like a Celebrity Read More »
A case study in how to reduce the time spent preparing and deploying brand emails. Most ecommerce retailers run a permutation of some or all of the following platforms and systems; ecommerce software, CMS, CRM and each of them store valuable data about their customers or products. This data can and should be leveraged in
6X faster email creative deployment. Here’s how. Read More »
Posted by ronell-smith Are you ready to create emails that get replies? Well, it’s time to step away from the clickbait-y subject lines hawking insincere or insignificant promises, and instead deliver messages worthy of earning a response. Despite rumors to the contrary, asking for a reply or using email templates or sample letters is not
6 Tips to Make Your Brand an Email Response Rockstar Read More »
One of my small business clients forwarded an email to me with the question, “Do I want this no-obligation audit?” I stand behind the work I do, so I have no qualms if a client wants to use tools, or even reports, from other agencies to see how their websites stack up to the competition.
How to determine if that ‘free audit’ solicitation email is legit Read More »
About the Report What you’ll learn Key findings from the report Expert insight Features of the report Table of contents The 11th annual Email Marketing Industry Census, published in partnership with Adestra, is based on the largest UK survey of email marketers. The census takes an in-depth look at email practices being adopted, the resources being dedicated
When sending out automated emails to your list, how personalized are they? I’m not talking about things like $firstname, or order by $date for free shipping – but actual personalization based on their behavior. According to MarketingSherpa, 39% of marketers found that sending emails automatically based on user behavior was their most effective email marketing
More opens. More clicks. Better email deliverability. Less spam complaints. One email can help you accomplish all of this. It’s the welcome email! Although it’s the first email subscribers receive (after the confirmation email if you use confirmed opt-in), it may be the most important email you send. And there’s no reason not to send
The One Email You Should Always Be Sending – No Matter What Read More »
