A short tutorial and example showing how to track your email marketing campaigns by tagging links in your email with Google Analytics I was prompted to write this how-to post since some email marketers I speak to during Email Marketing training courses, use Google Analytics, but weren’t aware it can be used for email tracking “beyond […]
I addressed last month how to start an email list. In this post, I’ll explain how to get your first 1,000 subscribers. As part of starting a list, you (hopefully) identified your target audience and what sort of content would interest them. Now comes the work of growing the number of subscribers. Friends and family
In 2016, DigitalMarketer sent 107,442,263 emails… …emails centered around promotions, blog posts, charity, and certifications. And we learned a thing or two about what works in the process. It’s safe to say for us, 2016 was “the year of the content mail.” DigitalMarketer has become much less reliant on promotional emails as our primary means
Have you heard the one about email marketing? You know, the school of thought which claimed that it would slowly decline as social and digital communication channels took hold? This prediction has proved to be wide of the mark, with email marketing continuing to thrive and serve as one of the four most effective drivers
4 Compelling Stats That Prove Email Marketing Is Alive – Email Marketing – SMTP services Read More »
Let’s face it: outside of denim shorts, Doc Martens, and home-sewn SLAYER patches, it doesn’t get more metal than email marketing. There are mounds of KPIs to track and optimize for. It’s expensive. There’s segmentation. Time of day. Design. You have to sacrifice goats. CTA placement. Need I go on? (This is the part where you
Email is the most valuable tool for any content marketer – and our research proves it. 93% of B2B marketers use email to distribute content, and of those, 91% consider email to be critical. Email can do so much to help you build better relationships with your audience, understand individuals’ behaviors, and even maximize the
8 Things Any Good Marketer Should Know About Email Read More »
The new online provider of digital marketing solutions quickly gains traction in the marketplace by collaborating with top companies and suppliers worldwide to deliver the latest technology to its customers at a substantial cost savings. NEW YORK, NY, June 28, 2017 /24-7PressRelease/ — Iksmarket- www.iksmarket.co – announced today the launch of their new firm specializing
Good digital marketing campaigns create virtuous sales cycles, repeatedly engaging, converting, and supporting customers and prospects. Increase performance anywhere in the cycle and more sales should follow. Virtuous sales cycles in ecommerce tend to create a relationship with the shopper. The cycle begins when you make a sale. It continues as you support the customer
Out with the old, and in with the new. That’s the expression. The old? Email marketing. It’s just so 2010. The new? Social…media, proof, marketing. Just look at the proliferation and popularity of social media platforms – Facebook alone has 1.94 billion monthly active users – and the increasing use of social ads. Facebook again
The Power of Email + The Psychology of Social Proof = The Social Email Read More »
We all receive email spam. The longer our businesses exist, the more we spam get. So how should we deal with it? All businesses should have policies and procedures for dealing with spam. Choose an email client that gives you flexibility. I use Thunderbird, but I believe that Outlook is almost as good. Set your
