Anyone who’s ever Googled “best time to send an email” knows that there’s a ton of information available on this topic. The problem, for those of you who’ve managed to avoid this particular rabbit hole, is that the many studies on optimal email send times all seem to reach different conclusions. Some recommend sending emails […]
A Marketer’s Guide to the Best Time to Send Email Read More »
In the age of big data, email plays a key role in the day-to-day management of any business, whether it be sending marketing communications or a transactional email based on a user or customer action. There is one aspect that is imperative to all businesses: the security of their customers’ data. It’s also a key
What Makes Mailjet A Secure Email Solution? – Email Marketing – SMTP services Read More »
Though a person receives an average of 88 emails a day, email is still widely regarded as one of the most effective marketing tools at our disposal. The average open rate for marketing email across all industries is around 24% and the average click-through rate is around 4% (or 11% of opened emails). Using those statistics,
How to Write Email Newsletters People Open & Act On Read More »
An email newsletter is a great way to promote the awesome content you publish on your blog. According to a study from Radicati, a message is five times more likely to be seen in an email compared to Facebook. Not to mention, email is 40x more effective at acquiring new customers than Facebook or Twitter.
Content-based and relationship-driven links are apparently the ones that make a huge impact in today’s digital marketing (not just SEO). Outreach accounts for the majority of these link acquisitions – which I can personally attest to as it is evident on most of the campaigns we’ve handled. Long gone are the days of solely winning
+22 Link Building Email Templates – Kaiserthesage Read More »
Email automation — everyone’s doing it! Or at least they should be. Ninety percent of marketers say email automation is key to success. And yet, according to Forbes, less than 10 percent of companies use marketing automation. If you’re not already familiar with the benefits of email automation, it’s time to get on board. Automated emails
The European General Data Protection Regulation (GDPR) will come into effect on May 25th, 2018 and will have direct application in all EU members states – and at which time those organisations in non-compliance may face heavy fines. One in four businesses are ‘unprepared’ for new data laws and a third believe their companies will
GDPR – Right Side Of Automation: A Research Report – Email Marketing – SMTP services Read More »
Did you know Gmail alone has more than one billion monthly active users? That means roughly one in every seven humans on the planet has a Gmail account. And that’s what I love so much about email marketing: the fact that it’s so universal and allows you to reach such a huge audience. Just think about
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode Robert ponders whether saying “I don’t” is a viable alternative to saying “no.”
The New York Times Shows That Email Is the Next Best Thing Read More »
Acquisitions, consolidations, and advances in technology have all changed the landscape for email service providers. Red Pill Email, a consulting firm, offers a vendor guide to help sort through possible email vendors. The landscape of email service providers is continually evolving, with advances in technology and changing needs of brands and merchants. In this article,
Tips on Choosing an Email Service Provider, in 2017 Read More »
