engines

Gartner’s first MQ report on Personalization Engines points to the category’s robust evolution

“Personalization” is almost synonymous with marketing these days, since automation, AI and addressable content make individualized material a tantalizing capability. To help sort out the facilitating tools, Gartner has released its first Magic Quadrant report on Personalization Engines. (It’s available for free, with registration, from several of the vendors mentioned in the report, including Evergage […]

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How to Ensure Search Engines and Consumers Trust a Local Business Website

Search is complicated. Trust is complicated. Both of these are absolutely necessary for a local business or brand to place on the first page of search results. A business can’t just build a website, optimize it for search and wait for consumers to find it. The good ‘ol days are long gone. Webmasters, SEOs and

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UK-based Volume releases tool for marketers to train NLP engines

Natural Language Processing engines are becoming common tools in marketing applications like chatbots, but they require training. UK-based marketing agency Volume, which specializes in conversational solutions, is now out with what it describes as the “first Training and Testing-as-a-Service platform for natural language data models.” The platform — called QBox — helps marketers test whether

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No need for Google: 12 alternative search engines in 2018

Working at Search Engine Watch isn’t all about studying, understanding, and reporting on Google. With more than 9% of web users searching on other engines, it’s important that we occasionally take the time to check out what they are using and what those platforms are up to. Read on for my hotlist of 12 alternatives

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In response to EU antitrust ruling, Google Shopping now shows ads from competing shopping engines

In response to EU antitrust ruling, Google Shopping now shows ads from competing shopping engines Thanks to Our Sponsor Source link

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Links to competing shopping engines in UK Google Shopping results

How’s that “inclusive” new look for Google Shopping results in the EU coming along? Kind of strangely, it seems. Last summer, the European Commission fined Google nearly $3 billion for favoring its own shopping content in search results and hurting competition. The Commission ordered the company to deliver a solution that offers “equal treatment” to

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What’s behind the trend towards private search engines?

Recently on Search Engine Watch, we rounded up six newcomers to the search engine landscape that are worth keeping an eye on for the future. Each new search engine takes a slightly different approach to searching the web, but there is one trait that many of the recent ones have in common: private, secure searching.

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