If we’ve learned anything this year, its that Facebook has a lot of data on a lot of people – and that data, when used for targeting specific messages, can be highly effective. Of course, we have no way of knowing for sure just how effective Facebook’s ad targeting may have been in the Cambridge […]
All of Facebook’s Ad Targeting Options in One Epic [Infographic] Read More »
In today’s radically transparent online world, brands can’t hide from a crisis. Few brands know this better than Volkswagen, which is still reeling from the 2015 scandal involving deceptive emissions testing on their diesel vehicles. That’s not to mention the more recent revelations, from January 2018, that the automaker financed academic research and scientific studies
Lists of business jargon are a dime a dozen. To make this one worth your time, I’m going to: Create a comprehensive list of words and phrases encountered in everyday business writing Suggest better alternatives so you can add meaning and persuasive power to your blog posts This means that you will be understood, create
Is failure is just another form of quitting? Your startup fails miserably after a few years, but it’s really because you decided to stop pushing so hard. A dating relationship, which seemed so hopeful early on, led to constant conflict and it wasn’t worth the effort anymore. A project at work starts out with a ton of
Sensing an Epic Fail? You Might Be Seriously Confused About the Root Cause Read More »
The success of your content marketing strategy depends on the nature of your content. If your content is good and by good I mean straight out of the top drawer, it will bolster your content marketing efforts. On the other hand, if it is fairly ordinary, your inbound marketing campaign will fall apart faster than
7 Step Content Creation Strategy for Epic Content Marketing Read More »
February may be the shortest month of the year, but man, there was a lot going on this month. From the predictable (if misplaced) anxiety about Google Chrome’s new built-in ad blocker to must-read SEO survival strategies for the coming voice search revolution, there was plenty for marketers of all stripes to get their teeth
Epic Instagram Captions, SEO Survival Tips & More Top Stories from February Read More »
The first step to getting a ton of Instagram likes is posting a great photo. But photo quality isn’t enough if you want to join the best of the best – you also need a killer caption. Great Instagram captions push your post over the top. They make your audience laugh, cry, and above all,
33 Epic Instagram Captions That Will Break Your Like-Ometer Read More »
Supercell’s “Clash Royale” video game had the most-watched ad on YouTube last month, with its “Epic Comeback” spot generating 16 million views. However, Apple was the most popular brand overall, with three ads in YouTube’s December ad leaderboard. The iPhone X helped push Apple well ahead of the other brands, with its “Animoji Yourself” spot
As 2017 draws to a close, let’s take a moment to catch our breaths and look back at the whirlwind that was PPC in 2017. There wasn’t a big change that dominated the landscape like enhanced campaigns of 2013 or expanded text ads of 2016, but multiple trends created an atmosphere of constant, incremental change
Epic review of the biggest trends & updates in paid search Read More »
Last week, celebrity chef Mario Batali emerged as one of the latest in a long list of powerful men accused of sexual misconduct in the workplace. Soon thereafter, ABC fired Batali from The Chew, the daytime show he’s co-hosted since 2011. But Batali’s latest attempt at an apology simply added insult to injury. According to CNN,
Why Mario Batali’s Newest Apology Is an Epic Fail (and What You Can Learn From It) Read More »
