Apple: iPhone

iOS 12 release gives users more power, marketers more options

On September 17, Apple will release iOS 12, a big update to its mobile operating system that’s packed with a lot of useful user features that are also a boon to marketers. Let’s dig right in. Changes to notifications make it easier for users to opt in — and opt out.The update gives users more …

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US market becoming a smartphone duopoly

Last week, Google received the largest antitrust fine ever imposed by the European Commission (EC). At the highest level, that fine is about Google’s dominance of the world’s smartphone market. Android is far and away the dominant operating system, with a global market share of about 77 percent (or more). In the US, the iOS-Android …

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Apple and Google try to help you curb your smartphone compulsions

Google and Apple are having their “Alfred Nobel moment.” Nobel was the Swedish inventor of dynamite who also established the Nobel Prize. Yesterday, Apple introduced a range of features at its WWDC developer conference that are intended to help you spend less time on your smartphone. That followed similar moves by Google at last month’s I/O conference. …

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Samsung stung by $539 million jury verdict in Apple patent defeat

In the endless patent war between Apple and Samsung, Apple has again been awarded a massive jury verdict against the South Korean company. Earlier today, Apple was granted $539 million by the federal jury in the US. Originally, Apple won a 2012 federal jury verdict of more than $1 billion for various patent and design infringements …

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Facebook leads other platforms for app-install ROI in performance index

According to the latest AppsFlyer Performance Index Report (registration required), Twitter offers the best user retention record (12 weeks) of any mobile app advertising platform. However Facebook remains the overall leading media platform for app marketers. Another finding is that Google’s introduction of Universal App Campaigns (UAC) have helped the company gain on Facebook. AppsFlyer says …

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Thinfilm’s NFC-enabled magnets let Campari customers reorder from their fridge

Flat, thin and flexible, with no need for batteries — NFC is taking its place within the Internet of Things (IoT) to give brands a new way to interact with their customers Near-field communication (NFC) is just what it sounds like: transactional communication between two electronic devices in close proximity to each other. All iPhones …

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