I order an Uber on my smartphone, use an app to make sure my cappuccino (skinny, hold the sugar) is ready for me to pick up without waiting in the queue, and stream an episode of Stranger Things on Netflix using mobile data all on my way to work. Do I think, ‘Wow, that was […]
Evolution not Revolution: The Future of Marketing Automation Read More »
Improving the business environment has always been a challenging task for organizations. Right from SMBs to large corporates, business organizations always aim at ensuring a substantial business environment for employees so that they can maintain the best possible productivity. Over the past few years, the proportion of knowledge workers has increased to a great extent,
How It’s Going to Shape Up the Future of Business Enterprises Read More »
Running an ecommerce business has plenty of advantages over other types of companies. You can do it from anywhere with an internet connection. You don’t have the overhead of maintaining a storefront, and you don’t need to fret over the ideal location of said storefront. But that doesn’t mean it comes without its own distinct
Apply These 5 Secret Techniques to Future Proof Your eCommerce Business Read More »
September 29, 2017 Over the past week or so, I’ve spent quite some time thinking about the future. Not my future per se, but rather the future of digital advertising. A few months ago, I was perusing LinkedIn, catching up on some industry blogs since being out for three months (See It Takes A Village: Keeping
Google Data Driven Attribution And The Future Of PPC Read More »
“Gig economy” startup TaskRabbit has sold to Ikea, the furniture maker whose customers often turned to TaskRabbit’s online marketplace for help. It will be important to watch how other traditional retailers like Walmart and online sellers like Wayfair respond in the broader competition for tech talent and platforms. This is now a world where retail
In TaskRabbit’s Sale to Ikea, Lessons for Retail Tech’s Future Read More »
mcmurryjulie / Pixabay We live in a technology-driven society, and successful organizations need to provide customers with innovative products and features that enhance their experience beyond a simple purchase. This, of course, includes launching a reliable chatbot that can help consumers get the answers they need, solve any issues, or answer questions they may have
Acquisio released a report (PDF) this month that argues machine learning algorithms can dramatically improve paid-search marketing performance vs. accounts that don’t use them. Acquisio calls its suite of machine learning tools “Acquisio Turing,” after British computer scientist Alan Turing. The company looked at thousands of campaigns over a two-year period, comparing results from machine learning-supported
The future of paid-search marketing is machine learning and AI Read More »
In the first half of the twentieth century, a superior product was enough for consumers claim loyalty to a brand. Today, marketers know it’s not that easy. With more choice, a saturation of promotional material, and high customer expectations, creating—and maintaining—brand loyalty is a much taller order. Does that mean brand loyalty is dead? Well,
Is Brand Loyalty Dead? The Past, Present, and Future of Customer Loyalty Read More »
With all the prequels happening to the Star Wars franchise on top of the sequels, Ian McDiarmid hopes that no one else will be cast in the role of Emperor Palpatine in future films. McDiarmid played the role in all three prequels and the original trilogy entry “Return of the Jedi” where his character was
Ian McDiarmid Hopes No Other Actor Is Cast As Emperor Palpatine In Future Films Read More »
As programmatic TV continues its inexorable march forward, columnist Grace Kaye explains how you can get in on the game and optimize your programmatic TV advertising. Please visit Marketing Land for the full article. Source link
Programmatic TV is the future: Here’s how to capitalize on the opportunity Read More »
