20+ essential features that you need to include in your Twitter marketing strategy Since spinning off into its own company in 2007, Twitter is constantly updating and introducing new features to help usability and the way brands can take advantage of its marketing capabilities. Twitter recently announced it had 328 million total users by the end […]
How Personalization, Segmentation, and Optimization work together to create a seamless customer experience There are three different levels to delivering personalized customer experiences: optimization, segmentation, and 1-to-1 personalization. Many of the ecommerce marketers we speak to are already using one or two of those approaches but haven’t considering how they relate to one another-so we
The Experience Personalization Pyramid | Smart Insights Read More »
Oh, the auction insights report. You want to love it because it comes straight from AdWords, while most other competitive data comes with a grain (or maybe a pillar) of salt. Yet, while the information in this report is all nice to know, it might not seem to be immediately useful. Don’t throw in the
Marketing Podcast with Karen SteelePodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Karen Steele, GVP of Corporate Marketing for Marketo. She and I discuss the findings from The State of Engagement, insights on engagement from over 2,000 global consumers and marketers. The Engagement Economy—the reality that we consume
Back to Podcast John Jantsch: More than anything else, I think that the way people buy is driving the changes in marketing today. In fact, that’s the biggest change is the buyer’s journey. We have entered, I believe, into something that people are calling the engagement economy and this week’s episode of The Duct Tape
You’ll be joining the 150,000 Smart Insights members from 100 countries who trust our advice to Plan, Manage and Optimize their marketing. My clients love the insights I am now capable of providing them – Drew Shug, Owner, Big Storm Just like having an expert working by your side – Sharon Sheridan, Digital Marketing Manager
Growth hacking – Smart Insights Digital Marketing Advice Read More »
While Instagram might have felt like uncharted territory in the past, the platform represents major possibilities for marketers today. The numbers don’t lie. According to recent Instagram statistics, brands are hopping on board en masse as the platform approaches 1 billion users. Meanwhile, approximately 80% of Instagram users regularly follow and engage with their favorite brands
5 Powerful Insights an Instagram Tracker Should Reveal to Your Brand Read More »
In this post and video, I’m going to give you a short, actionable explanation of a really cool new feature that’s just come out in Google Analytics which enables you to enter in common language queries to help access the data you need. The option enables us non-gurus of Google Analytics to get back more actionable
How to Use Google’s New ‘Analytics Intelligence’ for Improved Insights [Video] Read More »
The modern marketer is flooded with data. Website data. Pipeline data. Email data. Social Media data. Views. Likes. Comments. Clicks. Cart abandonment. Conversions. There are vanity metrics, marketing metrics, and business metrics. It can be – and often is – overwhelming. As Act-On blogger Pam Neely recently reported, “53% of marketing executives feel ‘overwhelmed’ by
Engagement Insights Easily Delivers Marketing Metrics You Care About Read More »
Want to boost your marketing impact? Influencer marketing is becoming an increasingly popular way of doing just that. Influencer marketing, which entails partnering with relevant third parties who have influence with your target customers, is the marketing method that will be the focus of an upcoming event in New York. Influencer Marketing Days is slated
Influencer Marketing Days Event Offers Insights into Growing Trend Read More »
