One of the most frustrating parts of optimizing eCommerce category pages—both product listing pages (PLPs) and intermediary category pages—is that there is no one-size-fits-all solution for how to add content to category pages. If you add too much content that isn’t necessary on the page it could disrupt the user experience. If you don’t have […]
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It’s an age-old notion that marketing and sales teams don’t get along. Like rival football teams in a teen movie, the marketing team sees themselves as the heroes—creating forward-thinking ideas and campaigns that will open up a whole new world of potential clients and drive tremendous growth—while the sales team thinks what they’re doing is
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Like any service-based industry, it’s easy to have an “hours-in, deliverables-out” mentality. We all have goals to hit with limited time, and marketing consultants often default to measuring through channel-specific clicks, traffic, and keywords. But here’s the problem—users don’t care about channels and keywords (and neither do CEOs, to be honest). These people care about
Marketers have long known the importance of brand, and we’ve developed an appreciation for how company culture impacts things like customer experience and productivity. What brand leadership expert and author Denise Lee Yohn does in her latest book is to bring those two concepts together and use examples to illustrate how the combo can supercharge your success.
Adding in 'lifestyle content' to broaden your social content mix can help boost connection with your audience. Source link
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Google’s rebranding of Google Pay this year was done to make twofold transactions go more smoothly. Now, the company is integrating PayPal into the mix. This will enable PayPal users to pay bills and make purchases without having to log in or out of Google services. The integration between Google and PayPal will go live
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Laying the Groundwork The following sets of stats, facts, and tips support the wisdom of integrating direct mail into email marketing campaigns. The also provide some best-of-breed guidelines for effective ways to doing so. Adding direct mail to email campaigns makes good economic sense: Using the two channels results in an up to 35%
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As Albert Einstein used to say, “adding a little humor can make even the dullest and boring blog posts fun to read.” Well, he didn’t actually say that. But, you can bet he’d say something similar if he lived to see the rise of the internet and today’s content revolution. With over 2 million blog
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Still singing your own praises? Then you’re out of tune with three-quarters of modern buyers. Brands that spend most of their time pushing out traditional advertising risk coming across as nothing more than just the stereotypical used-car salesperson. Society has always had a healthy distrust of selling, but viewers are now downright hostile toward the
Reverse Selling Works Best When You Integrate Influencers Into Your Marketing Plan Read More »
When expanding internationally, there is common misconception that SEO, and in particular technical SEO, should be done once the website has been built. However, by implementing any SEO recommendations after a website has been translated, there could be extensive rework which will delay a website launch and impact on budgets. There are also some aspects
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