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How to understand searcher intent to boost SEO rankings

SEO is one of the best ways to bring a wider audience to your blog or ecommerce storefront. It’s estimated that by 2020, business owners will spend around 82 billion dollars on their SEO marketing plan. In this sense, it’s obvious that SEO will continue to grow in popularity over the years. We want to …

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SEO writing guide: From keyword to content brief

If content is queen, and the critical role SEO plays a role of bridging the two to drive growth, then there’s no question as to whether or not keyword research is important. However, connecting the dots to create content that ranks well can be difficult. What makes it so difficult? How do you go from …

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How to perfectly balance affiliate marketing and SEO

In all my years as an SEO consultant, I can’t begin to count the number of times I saw clients who were struggling to make both SEO and affiliate marketing work for them. When their site rankings dropped, they immediately started blaming it on the affiliate links. Yet what they really needed to do was …

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SG The Content Marketer’s Guide to Keyword Research

The Content Marketer’s Guide to Keyword Research

When we think of keyword research, it is usually applied to the more technical side of promotion. Brands use it to see what SEO tactics they need to use in order to narrow down their place in a market or what their competitors are doing to generate search referral traffic. Keyword research is a staple …

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