Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. Content marketing has been moving at the speed of light in recent years. Why? Consumers are fed up with in-your-face advertising and sales tactics that feel cheap, slimy, or underhanded. […]
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I just spent a few days in a million dollar apartment overlooking Manhattan in New York City. My wife Kelli and I landed a house sit in this stunning place. The owner likely paid millions of dollars to enjoy this jaw-dropping view of the Upper West Side, one of the most expensive neighborhoods on the
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Two major trends in email must not be ignored: interactive email and automation. For certain messages, an old-fashioned email with a plain-text, well-written letter and a call-to-action at the bottom just might do the trick. But unless you want to take the risk of branding your entire online presence as “retro,” to be competitive, you
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One of the major challenges of running a food related business is finding a way to pay for the ingredients and supplies you need to make your products before getting any money for actually selling them. But a new app aims to change that for small businesses. Introducing the Credibles App Credibles is a San
App Lets Customers Invest in Your Small Restaurant By Paying for Food — in Advance Read More »
We get this question from our clients a lot: When should I invest in paid social? Our answer: If you’re investing in social media marketing at all, you should have a paid social program. In a 2016 report, Gartner analyst Jay Wilson was as clear and direct as you’ll ever hear an analyst: “Sustained success
As Donald Trump continues to cut Federal regulations, local and state governments are going the opposite direction by implementing new employer regulations. A new infographic by Paychex highlights five areas where state and local governments are adding layers of regulation on employers. The Rise of State and Local Employer Regulations Titled, “The State of Change:
If you’ve been in the B2B marketing business for fewer than 15, you’ve been operating in the first generation of data-driven marketing’s golden age. The internet and the tools we use to leverage it give us the ability to be more fact-led than ever. And yet, despite the huge proliferation of powerful enablers, there remains
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Do your social media priorities align with these key social media trends? In a short span of a decade and a half, social media has taken over the world. It has exploded its way into our lives and and the way we live. Social media platforms have reached a 37% worldwide penetration, and 73.91% of
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According to a recent report from The CMO Council, 63 percent of marketers said their teams were either “getting better,” “need improvement” or doing “not well at all” at localizing branded content for different markets. At the same time, a wide margin of the marketers — 75 percent — are spending 10 percent or less
Perhaps as many as 4,000 brick-and-mortar stores have closed in the United States since last year, creating what some are calling a “retail apocalypse.” This would-be industry-wide meltdown can teach other, still operating, retailers at least three lessons about growth and investment. It could be argued that many of the floundering retail chains failed to
Lessons from ‘Retail Apocalypse’: Invest in Technology, People Read More »
