Manage

7 Steps to Successfully Manage Your Online Reputation

“The will to win is worthless if you do not have the will to prepare” – Thane Yost Implementing reputation management to manage an organization’s online reputation is like saving a computer from malicious Trojans, which intend to gain access to an operating system and cause havoc. The most proactive step to prevent the devastation

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Adobe Ad Cloud’s first app lets marketers manage ad campaigns

Adobe’s Advertising Cloud is out this week with its first mobile app, which the company says is the only app that can manage advertising campaigns across a wide variety of channels. Advertising Cloud Vice President Keith Eadie told me via email that development on the app was started by the team at TubeMogul, the video

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Manage Multiple Social Profiles: 6 Simple, Powerful Tools

Maybe this sounds familiar to you: I used to log in to each and every individual network to compose new posts, check what’s happening in my streams, follow up on conversations and follower requests, and basically perform any other little bit of social media management that was on my plate. I switched to dashboards and tools,

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3 ways brands can recruit and manage effective affiliates

Affiliate marketing is a fairly straightforward concept: Brands use other people to promote their products by offering financial incentives for leads or sales. Despite its conceptual simplicity, affiliate marketing as a whole is still misunderstood — just 22 percent of CMOs feel as if they’ve mastered it [although strictly, affiliate marketing is only relevant for transactional ecommerce].

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Creative Ways To Manage Multiple Brands In Auction

October 3, 2017 It is easy to bid against your competitors in the paid search auction. You can implement an automated bid strategy, like outrank or top of page. You can bid on competitor terms or target audiences that show an interest in your competitors’ brand. All can help to ensure that your brand is

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6 Ways to Manage Your Backlink Profile With Crawl Data

This post was sponsored by DeepCrawl.  Links aren’t dead. Yet. Google has been giving mixed messages about the importance of backlinks, but we all know links are still a key signal search engines use to determine the importance of webpages. While it is up for debate whether you should pro-actively engage in link building activities

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Marketing startup Synup gets $6M Series A to help brands manage their online reputation

Synup founder Ashwin Ramesh Synup, a startup that helps marketers monitor where their brands are mentioned online, announced that it has raised $6 million in Series A funding led by Vertex Ventures. Existing investor Prime Venture Partners also returned for the round. Though based in Bangalore, Synup’s main market has been the United States and

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In-House Creative Teams: How to Manage Process and Operations

Creative teams are always on the cutting edge of fashion… what with all those different hats they wear. Team leads are not just coming up with concepts but also coordinating with various teams throughout the business, managing employees (in-house, remote, and freelance), tracking results, and, oh yeah, making sure all the creative work gets done

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