The season is upon us: mobile download season. Christmas falls on Monday, and if history holds true, Christmas and the day after will be the top mobile app download days of the year. With less than a week left, your app store optimization (ASO) activities should be in full swing. Becky Peterson heads up our […]
In a redesign of its mobile apps announced on Monday, Reddit will add an option for people to only view non-text posts, which could help its fledgling video advertising business, and support for Apple’s Safari View Controller, which would enable people to block ads on publishers’ sites accessed through Reddit’s iOS app. The social network
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
Reddit mobile apps, ad tech predictions & Facebook News Feed updates Read More »
You don’t need us to tell you about the importance of mobile. You already know about the mobile-first index and that mobile constitutes more than 50% of all website traffic. So instead, we’re going to tell you what to do about it. Mobile optimization should be an integral part of your SEO strategy, and it
How to carry out a mobile SEO audit on your site Read More »
Customer loyalty is a funny thing, isn’t it? I remember when I was a kid I would only drink one brand of milk, Fresh’n’Lo. If my milk wasn’t in that familiar packaging I wouldn’t have anything to do with it. It wouldn’t get anywhere near my Coco Crispies, let alone into an unadulterated glass. Looking
“Getting found” isn’t a new phenomenon for inbound marketers. In fact, being searchable is one of the founding principles of inbound marketing, a principle that continues to evolve as consumers begin to change their habits and innovative new technologies start to emerge. According to the 2016 State of Inbound report, 66% of marketers agreed that
How Mobile, Voice and Social are Changing SEO [Infographic] Read More »
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You don’t need to come up with a complicated marketing campaign as a last-ditch effort to increase your sales revenue. All too often I see businesses drastically slash their prices or run other insane promotions, that aren’t profitable, just to get more sales. Don’t get me wrong. I’m definitely an advocate for running promotional campaigns. It’s
How to Boost Sales by Accomodating the Needs of Mobile Users Read More »
It appears that Target is still not keen on accepting Apple Pay as a mode of payment in its onsite stores. In a recent post, America’s second-largest retailer announced that it had rolled out Wallet, its own mobile payment system that is now active as a feature for Target’s iOS and Android apps. The arrival
Target Lets You Pay With New ‘Wallet’ Mobile Payment System Read More »
For many local businesses (particularly those using PPC to drive leads instead of online sales) a phone call can be more valuable than an on-site conversion. While having a prospect complete a form fill on a landing page certainly doesn’t hurt, it simply cannot compare to the immediacy of them picking up a phone and
How to Make (Real, Mobile) Call-Only Ads on Bing Read More »
