As you may have heard, video is the best performing content type on social platforms. Here are some key stats underlining the need for video content. Source link
Why Video is a Must-Have Sales Tool [Infographic] Read More »
A few years ago, online marketing was all about apps or infographics, but now a new player has come into the spotlight: the chatbot. Why have chatbots became so popular lately? Is it just hype or something truly revolutionary? In this article we will cover the following topics: What are chatbots and what benefits do
Why Chatbots Are a Must-Have for Businesses (and How to Build One!) Read More »
Segmentation is a fundamental component of digital marketing. When you segment your site visitors, you are dividing them into different groups based on some shared attributes or behaviors. When you think about your main customer segments, you may immediately start grouping them according to demographics or life stage — but there’s more to it than
6 Must-Have Segments for Financial Services Personalization Campaigns Read More »
Editor’s note: Given ongoing demand for better content promotion, the author updated his earlier posts on blog promotion with this fresh checklist. Unfortunately, while you might like to click “publish” on a blog post and wipe your hands clean, savvy marketers recognize that the work is only beginning. Without an effective and repeatable process for
Your Must-Have Checklist for Successful Blog Promotion (Infographic) Read More »
B2B Companies are under more pressure than ever before. They are struggling to minimize costs and are expected to provide even more rapid service to customers who demand immediate gratification. It is virtually impossible for businesses to meet these rising expectations without utilizing state-of-the-art technology and progressive growth tactics such as content marketing. It’s been
5 Must-Have Tools To Grow Your B2B Company Online Read More »
As a professional services provider, your website should be your most valuable marketing asset and the hub of all of your marketing efforts. Your website shouldn’t just be a pretty design that people can look at. It needs to act as an actual tool for your business and work as a lead generating machine. Your
Must-Have Website Elements for Professional Services Read More »
While influencer marketing is thriving, there are many challenges that come with the territory, according to Procter & Gamble’s Associate General Counsel Thomas Adams. He touched on several thorny issues in the space that can sometimes turn into legal risks at the Association of National Advertisers’ Law & Public Policy Conference in March, including a
Once considered an add-on that made communication easier for the consumer and business, live chat is now a staple for most online stores. That’s because waiting on the phone and slow email response times often send shoppers to other merchants. Phone, email, and web support still rank as important when it comes to instilling trust.
16 Must-have Features for Live Chat Implementation Read More »
Artificial intelligence (AI) application in business has companies big and small excited about the possibilities of this technology. But like all new technologies, it has to be applied properly and with clear strategies if businesses want to fully benefit from AI. By 2025, Tractica forecasts annual worldwide AI software revenue will increase to $89.8 billion.
Six Must-Have Technology Features of AI Solutions Read More »
It is become easier than ever to get started with your own online business, or to take your existing online business to the next level. The wealth of tools and utilities available on the internet is truly astounding, and you can easily leverage these solutions to help you better manage and grow your business, regardless
