So many metrics, so little time. Measuring your social presence in 2018 is about so much more than likes and shares though. Sure, even if seeing those “like” notifications make you absolutely giddy, you need to turn those moments into action. For example, do you know what your top-performing posts look like so you can […]
12 Must-Have Social Media Monitoring Tools for a Better ROI Read More »
When my co-founder and I incorporated our company, we didn’t have world domination on our minds. We simply wanted to solve a problem that we saw as a major barrier in the shipping and logistics industry–it’s tough for companies of all sizes to compete with giants for market share. Even PwC has pointed out that
3 Must-Have Characteristics of Successful Startup Founders Read More »
Paid search marketers look to technology to provide them with a competitive advantage. AdWords is host to a range of increasingly sophisticated features, but there are also numerous third-party tools that add extra insight. Below, we review some of the essential tools to achieve PPC success. The paid search industry is set to develop significantly through
The key to running a successful agency is to utilise relevant tools and software to manage and automate as many areas of the business as possible, enabling you to focus on the needs of each of your clients. Having great tools in place to help you and your senior team manage areas such as operations,
5 Must-Have Tools to Help Manage Your Digital Marketing Agency Read More »
Today it’s hard to ignore the power of social media. When 22% of the world’s population uses Facebook, more than 450 million LinkedIn profiles exist and 93% of Pinterest users access their account to make purchases, you can’t afford to miss out. Unfortunately, jumping head-first into social media and creating an account on every platform
The Must-Have Social Media Content Strategy for 2018 Read More »
The relationship between sales and marketing has always gotten a bad rap. After all, both teams share the same ultimate goal, which is driving revenue. The problem is they use different yardsticks to measure their success along the way. Sales has specific quotas for deals closed and dollars earned. Marketers, on the other hand, use
3 Reasons a CRM Just Became a Must-have for SMB Sales and Marketing Read More »
There’s no question that we have more apps and software as a service (SaaS) tools at our disposal today than ever before. If there’s a function your business does or needs to do, there’s a good chance someone has an app or cloud-based service ready to help you out. In fact, some business leaders get
According to data gathered by Siftery, a tool that tracks and suggests software used by businesses, top companies today use an average of 37 different tools or software platforms to run their day-to-day operations. Whoa! That is an amazing fact to consider, especially when compared to how few tools businesses used just a handful of
24 Must-Have Tools for Running a Growing Company Today Read More »
Do you need to raise more awareness for your organization online, but don’t have the time? There’s good news for you. These days it’s possible for a single nonprofit marketer to do the same amount of work that used to take a small team. That’s because there are powerful, easy-to-use digital marketing tools that can
5 Must-Have Digital Marketing Tools for Nonprofits Read More »
4 Instagram Tools and Apps to Improve Your Visual Marketing Strategy Today I have some Instagram resources to help you increase your mobile marketing growth. Instagram is one of the top platforms to use for today’s mobile marketer. Your business can improve your strategy with the right tools and apps. Use these resources to create
